سيناريوهات مستقبل المحتوى المرئي في الصحف الإلكترونية المصرية في ضوء تطور تقنيات الذكاء الاصطناعي: خلال الفترة من 2023 وحتى 2033م

نوع المستند : المقالة الأصلية

المؤلف

كلية الإعلام جامعة الأزهر

المستخلص

سعت الدراسة لتقديم سيناريوهات متوقعة لمستقبل المحتوى الإخباري المرئي للصحف الإلكترونية المصرية في ضوء تطور تقنيات الذكاء الاصطناعي، من خلال رؤية استشرافية لخبراء الإعلام خلال الفترة من 2023حتى 2033م، واعتمدت الدراسة على منهج المسح الإعلامي، وتكونت العينة من 50 خبيرًا إعلاميًا من الأكاديميين والمهنيين، واستخدمت أداة الاستبانة لجمع البيانات من المبحوثين.
وتوصلت الدراسة إلى وجود سيناريوهين يتوقع حدوثهما في مستقبل المحتوى المرئي للصحف الإلكترونية المصرية خلال العقد الزمني الممتد من 2022 حتى 2024م، هما: السيناريو المرجعي (الثبات)، بمعنى استمرار الوضع الراهن للصحف الإلكترونية المصرية في تقديم المحتوى المرئي كما هو عليه دون تغيير، والسيناريو التفاؤلي (التطور)، ويعني تطور المحتوى المرئي الذي تقدمه الصحف الإلكترونية المصرية، ويرتبط ذلك بعدة تغيرات؛ تشمل العوامل المجتمعية، كالعامل التكنولوجي، وتطورات تقنيات الذكاء الاصطناعي، والعامل الاقتصادي، والعامل القانوني، والعوامل المرتبطة بالعملية الصحفية ذاتها؛ من وسيلة، وقائمين بالاتصال، وجمهور، ورسالة إعلامية، بينما استبعدت الدراسة إمكانية حدوث السيناريو التشاؤمي (التراجع)، وذلك نظرًا لأن الوضع الراهن للمحتوى المرئي للصحف الإلكترونية المصرية، والتطور الذي يلحق بالظروف المحيطة به لا يدل بأي حال من الأحوال على حدوث هذا السيناريو.

الكلمات الرئيسية

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