سوسيولوجيا الإعلام الجديد "دراسة ميدانية حول تأثير الإعلام الجديد على الثقافة"

نوع المستند : المقالة الأصلية

المؤلف

جامعة القاهرة

المستخلص

هدفت الدراسة إلى الكشف عن تأثير الإعلام الجديد بأشكاله المتنوعة والمتعددة على ثقافة العرب، وعاداتهم وتقاليدهم وأفكارهم، وذلك من خلال التعرف على ما يلي:
1- تحديد درجة ونمط تأثير الإعلام الجديد على المواطن العربي.
2- التعرف على إيجابيات الإعلام الجديد وسلبياته لدى المواطن العربي.
3- رصد تأثير الإعلام الجديد في عادات العرب وتقاليدهم.
تساؤلات الدراسة:
1- إلى أي درجة أسهم الإعلام الجديد في تثقيف المواطن العربي وزيادة وعيه؟
2- هل أسهم الإعلام الجديد في تغيير البنية الفكرية للعرب؟
3- ما النتائج المترتبة على تأثر العرب بالإعلام الجديد ومواقع التواصل الاجتماعي؟

الإطار النظري للدراسة:
- نظرية الغرس الثقافي.
- نظرية الاستخدامات والإشباعات.
منهج الدراسة: المنهج الوصفي.
أدوات جمع البيانات: أداة الاستبانة.
عينة الدراسة: بلغت (220) مفردة من الذكور والإناث.
نتائج الدراسة:
1- كشفت النتائج أن غالبية مفردات عينة الدراسة تأثروا بوسائل الإعلام الجديد؛ وذلك بنسبة (45.5%).
2- أسهم الإعلام الجديد في دعم ثقافة العرب بالمعلومات التكنولوجية، ومعلومات عن الذكاء الاصطناعي بنسبة (29.1%).
3- ذكرت نسبة (43.6%) أن الإعلام الجديد أسهم في تبني أفكار وسلوكيات منافية لعادات العرب وتقاليدهم وثقافتهم.
4- أكدت نسبة (16.4%) من إجمالي مفردات عينة الدراسة أن من مخاطر الإعلام الجديد أنه يقدم محتوى زائفًا ومخالفًا للواقع.

الكلمات الرئيسية

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