-
Market research. Global Augmented Reality Market By Component, By Device, By End User, By Region, Industry Analysis and Forecast, 2020–2026, December2020, Retrieved January 23, 2022, Available at,
https://www.reportlinker.com/p06021496/Global-Augmented-Reality-Market-By-Component-By-Device-By-End-User-By-Region-Industry-Analysis-and-Forecast.html
- Pozharliev, Rumen, et al. “The Effect of Augmented Reality versus Traditional Advertising: A Comparison between Neurophysiological and Self-Reported Measures.”
Marketing Letters, vol. 33, no. 1, 2022, pp. 113–128.,
https://doi.org/10.1007/s11002-021-09573-9 .
- Sung, Eunyoung (Christine), et al. “Augmented Reality Advertising via a Mobile App.” Psychology & Marketing, vol. 39, no. 3, 2022, pp. 543–558., https://doi.org/10.1002/mar.21632.
- Eru, O. , Topuz, Y. V. , Cop, R. "The Effect of Augmented Reality Experience on Loyalty and Purchasing Intent: An Application on the Retail Sector" .
Sosyoekonomi 30, 2022, 129-155.DOI:
10.17233/sosyoekonomi.2022.02.08
- Sung, Eunyoung (Christine). “The Effects of Augmented Reality Mobile App Advertising: Viral Marketing via Shared Social Experience.” Journal of Business Research, vol. 122, 2021, pp. 75–87., https://doi.org/10.1016/j.jbusres.2020.08.034.
- Srivastava, Abhishek, et al. “Relationships between the ‘Big Five’ Personality Types and Consumer Attitudes in Indian Students toward Augmented Reality Advertising.” Aslib Journal of Information Management, vol. 73, no. 6, 2021, pp. 967–991., https://doi.org/10.1108/ajim-02-2021-0046.
- Yi Jiang, Xueqin Wang, Kum Fai Yuen Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation, Journal of Retailing and Consumer Services, (63),2021, https://doi.org/10.1016/j.jretconser.2021.102720
- Sung E. C.The effects of augmented reality mobile app advertising: Viral marketing via shared social experience, Journal of Business Research 122, 2021, 75–87, https://doi.org/10.1016/j.jbusres.2020.08.034
- Yang, Shuai, et al. “How Augmented Reality Affects Advertising Effectiveness: The Mediating Effects of Curiosity and Attention toward the Ad.”
Journal of Retailing and Consumer Services, vol. 54, 2020, p. 102020.,
https://doi.org/10.1016/j.jretconser.2019.102020 .
- Chylinski, Mathew, et al. “Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience.”
Australasian Marketing Journal, vol. 28, no. 4, Nov. 2020, pp. 374–384,
https://doi.org/10.1016/j.ausmj.2020.04.004.
- Feng, Yang, and Quan Xie."Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association. Journal of Promotion Management, vol.25, no(6), 2019,pp.907-933, DOI:10.1080/10496491.2018.1536624
- Heejun Lee,Chang-Hoan Cho,Is Augmented Reality Advertising a Cure-all? An Empirical Investigation of the Impact of Innovation Resistance on Augmented Reality Advertising Effectiveness, International Journal of Contents, Vol.15, No.3, Sep. 2019, https://doi.org/10.5392/IJoC.2019.15.3.021
- Feng, Yang, and Barbara Mueller. “The State of Augmented Reality Advertising around the Globe: A Multi-Cultural Content Analysis.”
Journal of Promotion Management, vol. 25, no. 4, 2018, pp. 453–475.,
https://doi.org/10.1080/10496491.2018.1448323.
- Feng, Yang, and Quan Xie. “Demystifying Novelty Effects: An Analysis of Consumer Responses to YouTube Videos Featuring Augmented Reality out-of-Home Advertising Campaigns.”
Journal of Current Issues & Research in Advertising, vol.(40), no.(1), 2018, pp. 36–53., Available at,
https://doi.org/10.1080/10641734.2018.1500321 .
- Kim B.J. et.al.,A Method of Interaction with AR Object Using Hand Gesture and Arm Movement Recognition in Augmented Reality Advertising,
Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, Vol.7, No.6, June (2017), pp. 817-826,
http://dx.doi.org/10.14257/ajmahs.2017.06.57
- Yaoyuneyong, G., Foster, J., Johnson, E., & John, D. Augmented Reality Marketing: Consumer Preferences and Attitudes toward Hypermedia Print Ads
. Journal of Interactive Advertising,
25(3),
2016, pp.29–46
- Swati Nikam et.al, 3d Modeling for Advertisement using Augmented Reality and Artificial Intelligence, International
Journal of Creative Research Thoughts (IJCRT),V(9), N(6), 2021,
https://ijcrt.org/papers/IJCRT2106541.pdf
- Scholz, Joachim, and Andrew N. Smith. “Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement.” Business Horizons, vol. 59, no. 2, 2016, pp. 149–161., https://doi.org/10.1016/j.bushor.2015.10.003.