مستقبل الصحافة المصرية في ظل تقنيات صحافة الذکاء الاصطناعي خلال العقد القادم (في الفترة من 2021 حتى 2030) دراسة استشرافية

نوع المستند : المقالة الأصلية

المؤلف

مدرس الصحافة بکلية الإعلام وفنون الاتصال -جامعة 6 أکتوبر

المستخلص

سعت الدراسة إلى تحقيق هدف رئيس يتمثل في الکشف عن مستقبل الصحافة المصرية في ظل تقنيات الذکاء الاصطناعي خلال العقد القادم (2021-2030)، واستندت الدراسة في بناء متغيراتها وتفسير نتائجها  على السيناريوهات المتوقعة لمستقبل الصحافة المصرية في ظل تقنيات الذکاء الاصطناعي، ومدخل نظم المعلومات، واعتمدت الدراسة على المنهج الوصفي، وأداتي الاستبيان، والمقابلات المتعمقة، وذلک بالتطبيق على عينة قوامها "50" صحفيًا من الصحفيين والقيادات العاملين بالمؤسسات المصرية "عينة الدراسة"، بجانب إجراء مقابلات إلکترونية لعينة من القيادات الصحفية.
وتوصلت نتائج الدراسة إلى صياغة السيناريوهات المستقبلية للصحافة في ظل تقنيات الذکاء الاصطناعي خلال العقد القادم (2021-2030)، وهي: السيناريو التفاؤلي، والسيناريو المرجعي، والسيناريو التشاؤمي، وأن دوافع استخدام صحافة الذکاء الاصطناعي في الصحف في المستقبل لمواجهة انخفاض قارئية الصحف، ورفع کفاءة العمل الصحفي للصحفيين، ومحاولة زيادة أرباح المؤسسات الصحفية، وتحقيق ترتيب متقدم بين الصحف والوسائل الإعلامية المنافسة.
 کما أوصت الدراسة بضرورة الاستفادة بخطوات التصميم المستقبلي لصحافة الذکاء الاصطناعي، وإدراجها في مقررات کليات وأقسام الإعلام المصرية؛ لما لها تأثير إيجابي على مستقبل الصحافة ورفع کفاءة المحررين الصحفيين للصحف، وتشجيعهم على توسيع دائرة مهاراتهم، وحضور دورات تدريبية خاصة عن الذکاء الاصطناعي.

الكلمات الرئيسية

الموضوعات الرئيسية


  1. 1.-  Abd Almueti, H. (2021), dawr aldhaka' alaistinaeii fi majal alsahafat 'athna' al'azamat walkawarith "dirasat aistishrafiati", majalat albuhuth al'iielamiati, jamieat Al'azhar, 56(4), 1831-1879.

    2.Issa, I., Abdel-Fattah, A. (2020). aitijahat alsahufyyn walqiadat nahw tawzif taqniaat aldhaka' alaistinaeii dakhil ghuraf al'akhbar bialmuasasat alsahufiat almisrayti, dirasat tatbiqiati, almajalat almisrayt libuhuth alraay Aleam, kaliyt Al'iielam, jamieat Alqahira, 1, 19(1), 1:67.

    3.Abd Alhamidi, A. (2020). tawzif tatbiqat aldhaka' alaistinaeii fi 'iintaj almuhtawaa al'iielamii waealaqatiha bimisdaqiatih ladaa aljumhur almisrii, majalat albuhuth al'iielamiati. jamieat Al'azhar, almujalad 55(5), 2798-2860.

    4.Guzman, Andrea L, Swth C, Lewis. (2020)  “Artificial intelligence and communication: A Human- Machine research agenda. “New media& Society”.22.1 .p p70-86.

    5.Moravec, Vaclavn. Mackovan Veronika,Sido, Jakub, Ektein, Kamil (2020). Communication Today, Trnava,11,Iss.1, pp.36-53.

    6.Jeannette Paschen,(2020).”Investigating the emotional appeal of fake news using artificial intelligence and human contributions, Journal of Product & BrandManagement”, Volume 29 · Number 2 · p·p 223–233, Available at :https://bit.ly/3ibQ8km.

    7.Brik, A. (2020). aitijahat alqayimin bialaitisal nahw aistikhdam taqniaat aldhaka' alaistinaeii fi almuasasat alsahufiat almisriat walsaeudiati, dirasat maydaniatan fi 'iitar alnazariat almuahadat liqubul waistikhdam altiknulujia (UTAUT), majalat Albuhuth al'iielamiati. jamieat Al'azhar, 53(2), 447-526.

    8.Chan –Olmsted, Sylvia M.(2019). “A Review of Artificial Intelligence Adoption in the Media Industry. “International Journal on media Management” 21.3-4:193-215.

    9.Waleed Alli & Mohamed Hassoun.(2019).” Artificial Intelligence and Automated Journalism: Contemporary Challenges and New Opportunities «. International Journal of Media, Journalism and Mass Communications JMJMC.Vol. 5. Issue. 1، pp. 40:49.

    10.Series,B.T.(2019). “Artificial Intelligence Artificial Intelligence Systems for programme production and exchange.Available at: https://www.itu.int/dms-pub/itu-r/opb/rep/R-REP-BT2447-2019-PDF-E.pdf.

    11.Jonathan Stray.(2019).” Making Artificial Intelligence Work for Investigative Journalism». Digital Journalism, Available Online : https://doi.org/10.1080/216 70811.2019.1630289 . pp. 1:23.

    12.Attia, B. (2019). madaa taqabul al'iielamiyyn liaistikhdam ttbyqat aldhaka' alaistinaeii fi majal al'iielami. dirasat aistitlaeiyt ealaa eaynat min alqayimiyn bialaitisal fi 'iitar namudhaj taqbal altiknulujya. almutamar aleilmiu alduwaliu kaliyt Al'iielam jamieat Alqahira "sinaeat al'iielam fi zili alfuras waltahaduyat altiknuluijyt walaistithmariy, 25. ".

    13.Shields,R.(6 Juiy,2018) what the media industry really thinks aboud the impact of AI. Drum. Retieved from://www.thedrum.com/news/2018/07/06/what-the-mediaindustry-really-thinks-about-the-impact-ai.

    14.Raconteur. (2018).future of media&entertainment.Retrieved from Raconteur from://www.dalet.com/sites/default/files/2018-07/Future%20of%20media%202018%20Report%20-%20Dalet.pdf.

    15.Yair Galily.(2018).”Artificial intelligence and sports journalism: Is it a sweeping change?». Technology in Society. pp. 1:5. Available Online : https://www.researchgate.net/publication/323826816_Artificial_intelligence_and_sports_journalism_Is_it_a_sweeping_change.

    16.Blankespoor, Elizabeth,Ed dehaan,and Christina Zhu.(2018) ”Capital market effects of media synthesis and dissemination:Enidence from robo-journalism.”Review of Acvounting Studies”.23.1:1-36.

    17.Andry Miroshnichnichenko (2018).AI to Bypass Creativity.Will robots Replace journalists? (the Answer Is”Yes”).Information.V.9.N.7.P.183.

    18.Idoia Salazar. (2018). “Robots and Artificial Intelligence». New challenges of journalism. Doxa Comunicación,Vol. 27, pp. 296: 315. Available Online: https://repositorioinstitucional.ceu.es/bitstream/10637/9889/2/(EN)%20 Monographic%204.pdf.

    19.Nic Newman, N. Journalism, Media, and Technology Trends and Predictions.(Digital News Project. Reuters News for study of journalism). (2017)Available:at:https://reutersinstitute.politics.ox.ac.uk/sites/default/files/201704/Journalism,%20Media%20and%20Technology%20Trends%0and%20Predictions%202017.

    20.Mark Hansen (2017).” Artificial Intelligence: Practice and Implications for Journalism «. Tow Center for Digital Journalism and the Brown Institute for Media Innovation. pp. 1:21. Available Online : file:///C:/Users/DELL/ Downloads/PEF%20AI%20report%20September%202017%20WEB%20(4).pdf.

    21.Andreas Graefe,(2016). Guide to Automated Journalism. Tow Center for Digital Journalism.USA:New York.Columbia School.

    22.Miroshnicheko, Andreyn “robo- Journalism :the Third Threat”(2016).Yorj-Ryerson Future Communications Conference.(USE:York University).Available at :https ://www.researchgate.net/publication/313696831_Robojounalism_the_third_threat.

    23.Meredith Broussard,(2014). Artificial INTELLIGENCE FOR INVESTIGATIVE REPORTING Using an expert system to enhance journalists’ ability to discover original public affairs stories, Digital Journalism,Routledge Taylor &Francis Group.PP ,1-18.

    24.Miroshnichenko, A. (2020). “AI to Bypass Creativity. Will Robots Replace Journalists? (The Answer Is ‘Yes’)."Information (Switzerland) 9 (7).doi:10.3390/info9070183.

    25.Ashwani Kumar Upadhyay and Komal Khandelwal,(2019). Artificial intelligencebased training learning from application, DEVELOPMENT AND LEARNING IN ORGANIZATIONS, VOL. 33 NO. 2, pp. 20-23.

    26.The Reuters Institute digital news .(2018). Global Survey On Journalism and Media Futures .An annual global survey by the Futures Today Institute about how those working in news think about the Futures. https ://www.jcom.sissa.it/sites/default/files/documents/JCOM-1701-2018-E.pdf.

    27.Thurman,Neil,Konstantin Dorrn, and Jessica, Jessice Kunert.(2017).”when reporters get hands-on with robo-writing:Professionals consider automated Journalism’s capabilities and consequences.Digital Journalism.5.10.pp1240-1259.

    28.Carlson, Matt.(2015). "The robotic reporter: Automated journalism and the redefinition of labor, compositional forms, and journalistic authority."Digital journalism 3.3:416-431.

    29.Smithm,Aaron,and,Janna Anderson.(2014).”AI,Robotics,and the Future of Jobs “Pew Research Center 6 .Available at:htts://www.pewresearch.org/wpcontebt/uploads/sites/9/2014/08/Future-of-AI-Robptics-and-Jobs.pdf.

    30.Randall Mayes,(2014). “The Future of Futurists: Can a Machine Produce This Forecast? “THE FUTURIST, November-December 2014 , World Future Society, www.wfs.org .

    31.Frey, Carl Benedikt, and Michael A. Osborne.(2017). "The future of employment: how susceptible are jobs to computerisation? University of Oxford. “Oxford. Online verfügbar unter https://www. Oxford martin. ox. ac. uk/downloads/academic/The_Future_of_Employment. pdf, zuletzt geprüft.

    32.Belmoun, F. (2013), aldirasat almustaqbaliat waistishraf almustaqbili, muasasat dirasat wa'abhath qism alfalsafat waleulum alansaniati, Alribat, Almaghrib.

    33.Aziz, G. (2014), eilm dirasat almustaqbal waistibsar mafhum altasmim almustaqbali, bahath manshur bimajalat altasmim Alduwaliati, alqahirata, 3(4).

    1. Abd Alhamidi, M. (2004), albahth aleilmiu fi aldirasat aleilmiati, ta2, Alqahira, Alam Alkatub, 172.

    35.Hamid, A. (2010), aqtisadiaat 'iidarat almawaqie al'iikhbariat al'iiliktruniati: dirasat tatbiqiat ealaa eayinat min almawaqie al'iikhbariati, jamieat Alqahira, kuliyat Al'iielam, 57.

    36.El-Gamal, A. (2012), mahiat aldirasat almustaqbaliati, maktabat al'iiskandiriati, silsilat tasdur ean wahdat aldirasat almustaqbaliati, majalat 'awraqi, aleadad raqm (5), Masr, wahdat aldirasat almustaqbaliati, 37.

    37.B.J. Copeland, "Artificial intelligence"، www.britannica.com

    38.Chen,S.C.Y,&shen,M.C.(2019). “the fourth Industrial Revolution and the Development of Artificial Intelligence”. In Contemporary Issues International Political Economy (pp.333-346).Palgrave Macmillan, Singapore.

    39.Chen,S.C.Y,&shen,M.C.(2019). op.cit, pp 333-346.

    40.Flassinski,M.(2016).”History of Artificial Intelligence. In Introduction to Artificial Intelligence” (pp.3-13) .Spring, Cham.

    41.eabd alhadi (2000), aldhaka' aliastinaeiu walnuzum alkhabirat fi almaktabat madkhal tajribiun lilnuzum alkhabirat fi majal almarajie, (ta1), alqahirati, almaktabat al'akadimiati.

    42.Abd Alhadi, Z. (2000), aldhaka' aliastinaeiu walnuzum alkhabirat fi almaktabat madkhal tajribiun lilnuzum alkhabirat fi majal almarajie, (ta1), Alqahirati, almaktabat Al'akadimiati.

    43.Musaa, A., Bilal, A. (2019), aldhaka' alaistinaeiu thawrat fi tiqniaat alasr, (ta1), Alqahira, almajmueat alearabiat liltadrib walnashri.

    44.Joe Keohane. (2017). “What News-Writing Bots Mean for the Future of Journalism”. Available Online : https://www.wired.com/2017/02/robots-wrotethis-story/

    45.Daewon Kim, Seongcheol Kim, (2018): Newspaper Journalists' Attitudes toward Robot Journalism, Telematics & Informatics, vol, 35(2), pp. 340-357.

    46.Stroh, Sean,( Dec2017). An Artificial World: As AI technology advances, so does its ability to assist journalists Editor & Publisher, Vol. 150 Issue 12, p32-37. 6p.

    47.https://www.researchandmarkets.com/reports/5008865/global-media-intelligenceand- pr-software-market

    48.Alexander Fanta (2017). “Putting Europe’s Robots on the Map: Automated journalism in news agencies”, Reuters Institute Fellowship Paper, University of Oxford, pp.19-20.