التماس المعلومات حول الکشف المبکر على أورام الثدي وعلاقته بالرضاء عن أداء الإعلام الرقمي والتقليدي- دراسة ميدانية

نوع المستند : المقالة الأصلية

المؤلف

کلية الآداب - جامعة المنوفية

المستخلص

سعت هذه الدراسة إلى الکشف عن معدل التماس المرأة المصرية للمعلومات حول إجراء الکشف البکر عن أورام الثدي، وعلاقته برضاء المرأة المصرية عن أداء وسائل الإعلام التقليدية والرقمية، في إطار نظرية التماس المعلومات، وباستخدام المنهج المسحي، وبالتطبيق على عينة من المبحوثات بلغت 498 مفردة متنوعة من حيث العمر، والمستوى التعليمي، والمستوى الاقتصادي الاجتماعي، ومحل الإقامة، وقد توصلت الدراسة إلى عدة نتائج، من أهمها:
• جاء الفيسبوک في مقدمة الوسائل الإعلامية بشکل عام التي تتابعها وتفضلها المرأة المصرية في الحصول على المعلومات المتعلقة بالکشف المبکر عن أورام الثدي، وجاء التلفزيون في مقدمة الوسائل الإعلامية التي تهتم بموضوع إجراء الکشف المبکر عن أورام الثدي من وجهة نظر المبحوثات (عينة الدراسة).
• من أهم أسباب عدم رضاء المرأة المصرية عن أداء وسائل الإعلام التقليدية والرقمية في تناول موضوع إجراء الکشف المبکر على أورام الثدي أنه: "ليس هناک حملات توعية قوية عبر وسائل الإعلام"، ويأتي في الترتيب الثاني "عدم تقديم المعلومات الکافية عن أهمية وکيفية إجراء الکشف المبکر عن أورام الثدي".
• توجد فروق دالة إحصائيًّا بين مجموعات المبحوثات من حيث خصائصهن الديموغرافية فيما يتعلق بالتماس المعلومات حول إجراء الکشف المبکر على أورام الثدي عبر وسائل الإعلام التقليدية والرقمية.
• توجد علاقة ارتباط طردي موجب بين معدل التماس المرأة المصرية- عينة الدراسة- للمعلومات حول إجراء الکشف المبکر على أورام الثدي عبر وسائل الإعلام التقليدية والرقمية، ومدى إدراکها لأهمية إجراء الکشف المبکر على أورام الثدي من خلال (التأثيرات المعرفية والوجدانية والسلوکية).

الكلمات الرئيسية

الموضوعات الرئيسية


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