اتجاه دارسي الإعلام في صعيد مصر نحو استخدام تقنيات الذکاء الاصطناعي بالعمل الإعلامي

نوع المستند : المقالة الأصلية

المؤلف

المعهد التکنولوجي العالي للإعلام بالمنيا

المستخلص

       استهدفت الدراسة الکشف عن اتجاه دارسي الإعلام في صعيد مصر نحو استخدام تقنيات الذکاء الاصطناعي بالعمل الإعلامي، وتنتمي هذه الدراسة إلى الدراسات الوصفية، وقد طُبقت على عينة عمدية مُتاحة قوامها (223) مفردة من طُلاب الإعلام بالفرقتين الثالثة والرابعة المقيدين بالعام الدراسي 2020/2021 في صعيد مصر، مستخدمة في ذلک الاستبانة کأداة لجمع البيانات، وقد خَلصَت الدراسة إلى مجموعة من النتائج من أهمها: توسطت معرفة دارسي الإعلامي بمصطلح الذکاء الاصطناعي، واعتُبرت متابعة الأخبار التقنية مصدرهم الأول للتعرف على المصطلح، وارتفعت معرفة دارسي الإعلام بالمجالات الإعلامية المُستخدم بها تقنيات الذکاء الاصطناعي، ولکن توسط تقييمهم لکفاءتها، کما تباينت التأثيرات المُدرکة لاستخدام الذکاء الاصطناعي بالعمل الإعلامي لدى المبحوثين ما بين الإيجابية والسلبية، وقد لُوحِظ أن التأثيرات الإيجابية هي الأعلى حضورًا في أذهان المبحوثين.
     وکشفت نتائج الدراسة أن دارسي الإعلام لديهم اتجاه محايد نحو استخدام الذکاء الاصطناعي بالعمل الإعلامي, وقد لُوحظ تقدم المُکون السلوکي على بقية مکونات المقياس، يليه مباشرة المکون المعرفي، وقد توسطت شدة الاتجاه بهما، أما المکون الوجداني فجاء بالمرتبة الأخيرة وقد لُوحظ انخفاض شدة الاتجاه به، وقد ثَبُتَ وجود علاقة ارتباطية دالة إحصائيًا بين اتجاه دارسي الإعلام نحو استخدام الذکاء الاصطناعي بالعمل الإعلامي وکل من: المستوى المعرفي لديهم، وتقييمهم لکفاءة استخدام الذکاء الاصطناعي في العمل الإعلامي، والتأثيرات الإيجابية لاستخدام الذکاء الاصطناعي في العمل الإعلامي، کما وُجِدت علاقة ارتباطية دالة إحصائيًا بين معرفة دراسي الإعلام بمصطلح الذکاء الاصطناعي ومستوى المعلوماتية لديهم.

الكلمات الرئيسية

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