الصورة المُدرکة لرؤية مصر 2030 وانعکاساتها على تقييم الجمهور لأداء الدولة المصرية: دراسة کيفية

نوع المستند : المقالة الأصلية

المؤلف

مدرس مساعد بقسم الإذاعة والتليفزيون کلية الإعلام - جامعة القاهرة

المستخلص

منذ أن شهد العالم الانطلاق الرسمي لخطط التنمية المُستدامة لعام 2030، أصبحت قضاياها تمثل اهتمامًا أساسيًّا لدول العالم على وجه العموم، والدول العربية على وجه الخصوص ومن بينها مصر، ومن منطلق اختلاف نتائج الدراسات السابقة– في حدود علم الباحثة- حول مصادر معلومات الجمهور بشأن قضايا التنمية المُستدامة والصورة المُدرکة لها في ذهنهم، جاءت فکرة هذا البحث الذي يبحث في الدور الذي تقوم به کل من وسائل الإعلام التقليدية والحديثة في تقديم محتوى قضايا رؤية مصر 2030 للتنمية المُستدامة وما يرتبط بها من مبادرات، مع رصد تأثير ذلک على الصورة التي يدرکها الجمهور المصري حول تلک الرؤية، والوقوف على انعکاس ذلک على تقييمهم للأداء الحالي والمستقبلي للدولة المصرية في ضوء نظرية التهيئة المعرفية، وذلک بالتطبيق على عينة متاحة من الجمهور المصري العام قوامها 30 مفردة، ومُقسمة بالتساوي إلى ثلاث مجموعات نقاش مرکزة وفقًا للوسيلة التي يستخدمونها، ويتبين أن تلک الصورة لا تتکوّن فقط من وسائل الإعلام، واتصفت التغطية الإعلامية بکونها معلوماتية بالأساس، کما اختلفت الصورة المُدرکة بين المبحوثين وفقًا للوسائل التي يستخدمونها في الحصول على المعلومات، وتفاوتت تقييمات الأداء الحالي والمستقبلي للدولة، إلا أن النسبة الکبرى منها کانت إيجابية.

الكلمات الرئيسية

الموضوعات الرئيسية


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