الإقناع البصري في تصميم صفحات معالجة قضايا التنمية المستدامة بالمواقع الإخبارية الصحفية- مبادرة حياة کريمة نموذجًا

نوع المستند : المقالة الأصلية

المؤلف

جامعة الملک فيصل -کلية الآداب - قسم الاعلام

المستخلص

هدفت الدراسة إلى التعرف على مدى توافر عوامل تحقيق الانطباع الأول المقنع بصريًا، ومدى توافر مؤشرات معايير جودة التصميم والتنظيم، وعناصر الوسائط المتعددة کأدوات لتحقيق الإقناع البصري للمواقع الإخبارية عينة الدراسة، واشتملت العينة على (674) صفحة لمبادرة حياة کريمة، بطريقة الأسبوع الصناعي، في ثلاثة مواقع إخبارية تمثل ثلاثة اتجاهات مختلفة: بوابة أخبار اليوم الإلکترونية لتمثل الاتجاه القومي، والأهالي تمثل الاتجاه الحزبي، واليوم السابع تمثل الاتجاه المستقل، خلال الفترة الزمنية من 17/7/2021  حتى 17/1/2022، مستخدمةً أداة تحليل الشکل، وتوصلت الدراسة إلى نتائج أبرزها:
-  حرص المواقع الإخبارية الثلاثة عينة الدراسة على توافر غالبية عوامل تحقيق الانطباع الأول المقنع بصريًا لدى المستخدم بمواقع الدراسة، وتوظيف مؤشرات معايير جودة التصميم والتنظيم کأدوات لتحقيق الإقناع البصري.
-  بالنسبة لتوظيف عناصر الجذب والتشويق – عناصر الوسائط المتعددة- لم توظف المواقع الإخبارية الصوت في الإقناع البصري، ولا الفيديو الحي، وجاءت الرسوم المتحرکة – الإنفوجرافيک المتحرک- في اليوم السابع مرة واحدة خلال فترة الدراسة.
ظهرت الرسوم الثابتة- الإنفوجرافيک الثابت- بموقعي اليوم السابع والأخبار فقط، وجاء التوظيف في الموقع الإخباري للأخبار بنسبة 50٪ من الرسوم لم تقدم شرحًا للمحتوى، ولم تبسط المعلومات المعقدة.

الكلمات الرئيسية

الموضوعات الرئيسية


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