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-Baxter, G., & Marcella, R., Voters’ online information behaviour and response to campaign content during the Scottish referendum on independence, International Journal of Information Management ,37, 2017, pp. 539–546.
-Dawkins, Ryan, Political participation, personality, and the conditional effect of campaign mobilization, Electoral Studies, 45, 2017, pp. 100-109.
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-Harris, P., & Lock, “Mind the gap”: the rise of political marketing and a perspective on its future agenda, European Journal of Marketing 44 (3), 2010, pp297-307
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-Housholder, E., & La Marre, H. L., Political social media engagement: Comparing campaign goals with voter behavior, Public Relations Review, 41, 2015, pp. 138–140.
-Howlett, M., Craft, J., & Zibrik, L., Government communication and democratic governance: Electoral and policy-related information campaigns in Canada, Policy and Society, 29(1), 2010, pp13-22.
-Iyengar, S., & Simon, A. F., New perspectives and evidence on political communication and campaign effects, Annual review of psychology, 51(1), 2000, pp 149-169.
-Koliastasis, P., The permanent campaign strategy of prime ministers in parliamentary systems: The case of Greece, Journal of Political Marketing, 19(3), 2020, pp233-257.
-La Marre, H. L., & Suzuki-Lambrecht, Y., Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’, Public relations review, 39(4), 2013, pp360-368.
-Lees-Marshment, J., Marketing After the Election: The Potential and Limitations of Maintaining a Market Orientation in Government, Canadian Journal of Communication, 34(2), 2009, pp205–227.
-Lees‐Marshment, J., The product, sales and market‐oriented Party‐How Labor learnt to market the product, not just the presentation. European Journal of Marketing, 35(9/10), 2001, pp1074-1084.
-Lilleker, D. G. & Lees-Marshment, J., D. (Eds.), Political marketing: A comparative perspective, (Manchester University Press, 2005). p12
-Moon, B., & Yang, S. U., Developing the scale of presidential candidate's dialogic communication (PCDC) during the 2017 presidential campaign in South Korea, Public Relations Review, 47(1), 2021.
-Naik, S., Srivastava, M., & Tapas, P., The role of government campaign commercials in shaping government brand equity, International Journal of Public Sector Performance Management, 5(3-4), 2019, pp500-515.
-Nelson, O., & Namtira, B. J., Measuring media campaigns effectiveness for environmental health for Sustainable Development: A study of Ebola outbreak in Lagos State, Nigeria, Journal of Health Management, 19(4), 2017, pp553-562.
-Newman, B. I., & Perloff, R. M., Political Marketing: Theory, Research, and Applications1. In Handbook of political communication research, (35-62). (Routledge, 2004), p26
-Newman, B. I., The mass marketing of politics: Democracy in an age of manufactured images, (Sage Publications, 1999), p11
-Newman, B. I., The marketing of the president: Political marketing as campaign strategy. (Sage, Publications, 1994). pP10
-Norris, P., Did the media matter? Agenda-setting, persuasion and mobilization effects in the British general election campaign, British politics, 1(2), 2006, pp195-221.
-Painter, D. L., Online political public relations and trust: Source and interactivity effects in the 2012 US presidential campaign, Public relations review, 41(5), 2015, pp801-808.
-Peltzer, K., Parker, W., Mabaso, M., Makonko, E., Zuma, K., & Ramlagan, S., Impact of national HIV and AIDS communication campaigns in South Africa to reduce HIV risk behavior, The Scientific World Journal, 12 (3), 2012, pp120-153
-Porto, M. P., Fighting AIDS among adolescent women: Effects of a public communication campaign in Brazil, Journal of health communication, 12(2), 2007, pp121-132.
-Raftopoulou, E., & Hogg, M. K., The political role of government‐sponsored social marketing campaigns, European Journal of Marketing.44 (7/8), 2010, pp1206-1227
-Salehudin, I., 100% love Indonesia: Role of government campaign to promote local products in Indonesia, Asean Marketing Journal, 8(1), 2016, pp1-17.
-Sims, M., Langley, T., Richardson, S., Salway, R., Lewis, S., McNeill, A., & Gilmore, A. B., The effectiveness of mass media campaigns in reducing smoking in England: an observational study, The Lancet, 2013, pp382, S15.
-Smith, G., & Hirst, A., Strategic political segmentation‐A new approach for a new era of political marketing, European Journal of Marketing, 35(9/10),2011, pp1058-1073.
-Soon, C., & Samsudin, S. N., General Election 2015 in Singapore: What social media did and did not do, The Round Table, 105(2), 2016, pp171-184.
-Thrassou, A., Vrontis, D., & Kotabe, M., Towards a marketing communications model for small political parties: A primary principles strategic perspective for developed countries, Cross Cultural Management: An International Journal, 18 (3), 2011, pp263-292
-Van Onselen, P., & Errington, W., The democratic state as a marketing tool: The permanent campaign in Australia, Commonwealth & Comparative Politics, 45(1), 2007, pp78-94.
-Yuniar, A. D., & Fibrianto, A. S., Public Health Communication Campaign ‘Germas’ by Ministry of Health in Maluku 2018: An overview. In First International Conference on Administration Science (ICAS 2019), Atlantis Press, 2019, pp152-156.
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