اتجاهات المستخدمين نحو التطبيقات الإخبارية وقضايا الاتحاد الأوروبي المطروحة خلالها

نوع المستند : المقالة الأصلية

المؤلف

جامعة سيناء - فرع القنطرة شرق

المستخلص

     يسعى البحث إلى رصد اتجاهات مستخدمي الهواتف الذكية نحو استخدام تطبيقات الأخبار وفقًا لنموذج قبول التكنولوجيا، والكشف عن العوامل المؤثرة على عملية قبول تكنولوجيا تطبيقات الهواتف الذكية الإخبارية، وكذلك التعرف على اتجاهات الجمهور نحو أبرز قضايا الاتحاد الأوروبي، بالإعتماد على دراسة ميدانية من خلال منهج المسح، بالتطبيق على عينة عمدية قوامها 150 مفردة من الجمهور المصري المهتم بقضايا الاتحاد الأوروبي.
     وتوصل البحث إلى العديد من النتائج، أهمها: تزايد الاعتماد على وسائل الإعلام الحديثة بالأساس كمصدر للأخبار، كما تمثلت تطبيقات الهواتف الذكية أكثر الوسائل الإعلامية المفضلة لدى الجمهور في متابعة الأخبار المتعلقة بقضايا الاتحاد الأوروبي؛ مما يشير إلى انتشار وشعبية التطبيقات والإقبال على استخدامها، والاعتماد عليها كمصدر للمعلومات، في الوقت الذي تراجع فيه الاعتماد على الوسائل التقليدية مثل التليفزيون كمصدر للأخبار.
     وأخيرًا سيطر على اتجاهات الجمهور الإعجاب بنموذج الاتحاد الأوروبي، ودعم وتأييد التيارات الموالية للبناء الأوروبي، والخوف من تنامي التيارات الشعبوية واليمينية المتطرفة والقومية الجديدة، وتصاعد الشكوكية الأوروبية والتي تتبنى موقفًا معاديًا من الهجرة واللاجئين.

الكلمات الرئيسية

الموضوعات الرئيسية


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