AlSalem, F. S. (2021) ‘The Power of Social Media Influencers: A Study of Public Perception of Credibility among Kuwaitis.’, Journal of the Gulf & Arabian Peninsula Studies, 47(181).
Alwan, W. H., Fazl-Ersi, E. and Vahedian, A. (2020) ‘Identifying Influential Users on Instagram Through Visual Content Analysis’, IEEE access, 8, pp. 169594–169603. DOI:
10.1109/ACCESS.2020.3020560.
Boerman, S. C. and Van Reijmersdal, E. A. (2020) ‘Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship’, Frontiers in Psychology, 10, p. 3042.
doi.org/10.3389/fpsyg.2019.03042
Choi, S. M. and Rifon, N. J. (2012) ‘It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness’, Psychology & marketing, 29(9), pp. 639–650.
De Cicco, R., Iacobucci, S. and Pagliaro, S. (2021) ‘The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency’, International Journal of Advertising, 40(5), pp. 733–759.
Dimitrieska, S. and Efremova, T. (2021) ‘The Effectiveness Of The Influencer Marketing’, Economics and Management, 18(1), pp. 109–118.
Erdogan, B. Z. (1999) ‘Celebrity endorsement: A literature review’, Journal of marketing management, 15(4), pp. 291–314.
Hudders, L., De Jans, S. and De Veirman, M. (2021) ‘The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers’, Social Media Influencers in Strategic Communication, 40 (3), pp. 24–67.
Hudders, L. and Lou, C. (2022) ‘A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions’, International Journal of Advertising. Taylor & Francis, 40 (1), pp. 1–5.
Hudders, L., Lou, C. and de Brabandere, M. (2022) ‘Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts’, International Journal of Advertising, 41(1), pp. 178–204.
INSIGHT GLOBAL MEDIA (2022) Saudi Arabia Social Media Statstics 2022, - Dubai Digital Interactive Agency. Available at: https://www.globalmediainsight.com/blog/saudi-arabia-social-media-statistics/#popularnetwork.
Jacobson, J. and Harrison, B. (2022) ‘Sustainable fashion social media influencers and content creation calibration’, International Journal of advertising, 41(1), pp. 150–177.
De Jans, S. et al. (2021) ‘Digital food marketing to children: How an influencer’s lifestyle can stimulate healthy food choices among children’, Appetite, 162, p. 105182.
Janssen, L., Schouten, A. P. and Croes, E. A. J. (2022) ‘Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification’, International journal of advertising, 41(1), pp. 101–127.
Jin, S.-A. A. and Phua, J. (2014) ‘Following celebrities’ tweets about brands: The impact of twitter-based electronic word-of-mouth on consumers’ source credibility perception, buying intention, and social identification with celebrities’, Journal of advertising, 43(2), pp. 181–195.
Kamins, M. A. and Gupta, K. (1994) ‘Congruence between spokesperson and product type: A matchup hypothesis perspective’, Psychology & Marketing, 11(6), pp. 569–586.
Kolo, C. and Haumer, F. (2018) ‘Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations’, Journal of Digital & Social Media Marketing, 6(3), pp. 273–282.
Lee, S. S. and Johnson, B. K. (2022) ‘Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness’, International Journal of Advertising, 41(1), pp. 30–53.
Lim, X. J. et al. (2017) ‘The impact of social media influencers on purchase intention and the mediation effect of customer attitude’, Asian Journal of Business Research, 7(2), pp. 19–36.
Lokithasan, K. et al. (2019) ‘Male and female social media influencers: The impact of gender on emerging adults’, International Journal of Modern Trends in Social Sciences, 2(9), pp. 21–30.
Marketing charts (2021) Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year, Zenith.
McGuire, W. J. (1985) ‘Attitudes and attitude change’, The handbook of social psychology, 2. pp. 233–346.
Perret, J. K. and Edler, R. (2020) ‘Who influences the influencer-a network analytical study of influencer marketing’. Forthcoming.
Petty, R. E., Cacioppo, J. T. and Schumann, D. (1983) ‘Central and peripheral routes to advertising effectiveness: The moderating role of involvement’, Journal of consumer research, 10(2), pp. 135–146.
Schouten, A. P., Janssen, L. and Verspaget, M. (2020) ‘Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit’, International journal of advertising, 39(2), pp. 258–281.
Shareef, M. A. et al. (2019) ‘Social media marketing: Comparative effect of advertisement sources’, Journal of Retailing and Consumer Services, 46, pp. 58–69.
Till, B. D. and Busler, M. (2000) ‘The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs’, Journal of advertising, 29(3), pp. 1–13.
Wang, S. W. and Scheinbaum, A. C. (2018) ‘Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise’, Journal of Advertising Research, 58(1), pp. 16–32.
Weismueller, J. et al. (2020) ‘Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media’, Australasian marketing journal, 28(4), pp. 160–170.
- Abu eubata, 'A. (2021). 'asalib altaswiq eabr almuathirin ealaa mawaqie altawasul alaijtimaeii min wijhat nazar tulaab aljamieati, fi almutamar aleilmii alduwalii alsaadis waleishrin (al'iielam alraqmii wal'iielam altaqlidii: masarat liltakamul walmunafasati). Alqahira: kuliyat Al'iielam- jamieat Alqahira, s s 277-314.
- Alhurani, N. (2022). sultat almakanat alsuwsyumitriat alramziat lilmuathirin waealaqatiha bitahqiq 'ahdaf taswiq al'afkar ealaa mawaqie altawasul alaijtimaeii fi masr-drasat maydaniatin, majalat albuhuth al'iielamiati, 2 (8), 600 - 650.
-Abd Alhamid, M. (2019). taswiq almuathirin lilmarikat eabr mawqie altawasul alaijtimaeii <<'iinistijram>> waineikasih ealaa aitijah aljumhur nahwuhum, almajalat Almisria libuhuth alraay aleama, m1(2), 521- 564.
- Aldakhil, G. (2022). wasayil altawasul alaijtimaeii walqadaya aliaijtimaeiati: (dirasat fi tahlil madmun mashahir sanab shati). almajalat al'akadimiat lilbuhuth waldirasati, 1(1), 1-26.
- Alsaeid, M. (2018). misdaqiat 'iielanat almuathirin ealaa wasayil altawasul alaijtimaeii waealaqatiha bialnawaya alshirayiyat ladaa almustahlik Almisrii, almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, 16(4), 57- 111.
ا. Available at: https://www.stats.gov.sa/sites/default/files/ICT 2021 - A.pdf.
- Bihinsi, M. (2020). maeayir bina' alealamat aldhaatiat eabr alshabkat aliajtimaeiati. almajalat Almisria libuhuth alra'aa aleama, 19(4), 439-515.
- Aslama, H. (2021). aleawamil almuathirat fi mutabaeat aljumhur alearabii lihisabat almuathirin ealaa ainistijrami. almajalat Almisria libuhuth Al'iielam, 77(8), 185-246.
- Subhi, M. (2020). alastiratijiaat alati yuazifuha almuathirun litaswiq almuntajat aljadidat eabr alyutyub waistijabat aljumhur nahwaha dirasat tahliliata. majalat albuhuth al'iielamiati, 54 (54-j 5), 3137-3216.
- Nafie, S. (2019). astikhdam almuathirin ealaa mawaqie altawasul aliajtimaeaa faa alhamalat al'iielaniati. almajalat aleilmiat libuhuth alsahafati, (18), 137-190.
. Available at: https://argaamplus.s3.amazonaws.com/655e0918-23f3-4c87-829a-fc1148b84583.pdf.
.- Yunus, M. (2020). taearad alshabab aljamieiu alsaeudiu li'iielanat muathiri wasayil altawasul alajtimaeii waealaqatih bimustawayat aistijabatihim alshirayiyati: dirasat mashiat. almajalat alearabiat libuhuth alaelam walaitisali, (28), s s 378-463
)
مشاهدة على SCiNiTO