فعالية الإعلام الرقمى فى معالجة المشكلات البيئية - دراسة تحليلية على موقع اليوتيوب

نوع المستند : المقالة الأصلية

المؤلف

كلية الإعلام وتكنولوجيا الاتصال - جامعة السويس

المستخلص

     حرصت الدراسة الحالية على البحث عن كيفية معالجة الإعلام الرقمي المتمثل في موقع اليوتيوب للمشكلات البيئية، والتي تمثلت في: (التلوث البيئي، نقص المياه، الاحتباس الحراري، التصحر، القمامة، المخلفات الصلبة، تلوث الموارد المائية، النفايات الإلكترونية)؛ من خلال التعرف على جوانب الشكل والمضمون الواردة في عينة من الفيديوهات المنشورة عبر قنوات اليوتيوب، وتوصلت النتائج إلى ظهور مشكلة (التلوث البيئي، ونقص المياه) في الترتيب الأول للمشكلات البيئية التي ظهرت في عينة الدراسة التحليلية، واعتمدت معالجة تلك المشكلات على أسلوب (التبسيط)، ووضعها في قالب (التقرير)، إضافة إلى اعتماد المعالجة على أسلوب (الترهيب) الذي يتوافق مع طبيعة المشكلات البيئية التي لها العديد من الآثار السلبية، وتباينت أساليب تفاعل الجمهور سواء بالإعجاب، أو التعليق، أو الاشتراك في القناة طبقًا لمدى اهتمام الجمهور بكلِّ مشكلة.

الكلمات الرئيسية

الموضوعات الرئيسية


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