التعرض للدراما وعلاقته بمعلومات المراهقين عن التراث الثقافي المادي

نوع المستند : المقالة الأصلية

المؤلف

قسم الاتصال والإعلام/ المعهد العالي للدراسات الأدبية/ كينج مريوط/ الإسكندرية

المستخلص

استهدفت الدراسة البحث في العلاقة بين تعرض جمهور المراهقين المصريين للأعمال الدرامية وتأثيرها المعرفي عليهم بشأن التراث الثقافي المادي "الأماكن الأثرية". وطُبقت الدراسة على عينة ميدانية من مشاهدي المحتويات الدرامية من المراهقين المصريين، في المرحلة العمرية من 12 إلى 15عامًا، وبلغ حجم عينة الدراسة 241 مفردة. مع تطبيق نموذج نظري للاستخدامات والتأثيرات، يعمل على دمج عدد من المتغيرات المستقلة والوسيطة والتابعة، بغرض قياس العلاقة بين الاستخدام والتأثير، في ضوء عدد من النظريات المُفسِّرة لنوع الأثر المراد قياسه. وكشفت نتائج الدراسة عن وجود علاقة بين تعرض المبحوثين للأعمال الدرامية عبر التليفزيون ومنصات عروض الفيديو، مثل: يوتيوب، ونتفلكس، وتطبيقات شاهد وفيو VIU Egypt، وتأثير هذا التعرض عليهم معرفيًا، في وجود المتغيرات الوسيطة. وأن المبحوثين لم يشاهدوا سوى أقل من نصف الحلقات مع تفضيلهم لمشاهدة الفيديوهات القصيرة عبر المنصات الاجتماعية. وأوصت الباحثة بضرورة تصوير الأعمال الدرامية في المواقع الأثرية، بطريقة إبداعية ومميزة لإشراك الجمهور وتعزيز معرفتهم بهذه الأماكن، مع استخدام منصات التواصل الاجتماعي، للترويج للدراما والتفاعل مع الجمهور.

الكلمات الرئيسية

الموضوعات الرئيسية


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