دور الصفحات الرسمية للوزارات المصرية في تقديم أبعاد التنمية المستدامة وعلاقتها بتعزيز الانتماء لدى الشباب المصري

نوع المستند : المقالة الأصلية

المؤلف

جامعة سيناء كلية الإعلام

المستخلص

هدفت الدراسة إلى التعرف على دور الصفحات الرسمية للوزارات المصرية في تقديم أبعاد التنمية المستدامة وعلاقتها بتعزيز الانتماء لدى الشباب المصري، من خلال دراسة وصفية باستخدام منهج المسح، وأداة تحليل مضمون على عينة من منشورات الصفحات الرسمية للوزارات المصرية على فيس بوك، تمثلت في: (وزارة التضامن الاجتماعي – وزارة التنمية المحلية – وزارة التخطيط والتنمية الاقتصادية – وزارة البيئة)، إلى جانب تطبيق استبانة على عدد 300 مفردة من الشباب، وتوصلت الدراسة إلى وجود علاقة ارتباطية دالة إحصائيا بين تقييم الشباب المصري لما تنشره الصفحات الرسمية للوزارات عن أهداف التنمية المستدامة وتعزيز أسس الانتماء لدى الشباب المصري، وقد اعتمدت صفحات الوزارات على استراتيجية الإعلام في الترتيب الأول بنسبة 20.5%، يليها استراتيجية الإقناع، وجاء استخدام اللغة الحية والطبيعية والقريبة من الجمهور في مقدمة الاستمالات الإقناعية التي اعتمدت عليها الصفحات الرسمية للوزارات، بنسبة 28.3%، يليها التصوير في بيئات حية والاستشهاد بالإحصائيات والأرقام، كما جاءت دعم الانتماء والفخر بمنجزات الوطن في مقدمة القيم والأسس المرتبطة بالانتماء، التي تدعمها الصفحات الرسمية للوزارات لدى الشباب، وبلغت نسبتها 22% في الترتيب الأول، يليها تعزيز حب الوطن والولاء إليه، ثم الحث على العمل التطوعي، والمشاركة في المناسبات الوطنية والدينية .

الكلمات الرئيسية

الموضوعات الرئيسية

المراجع

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