اتجاهات القائمين على صناعة الإعلام في استخدام تطبيقات الذكاء الاصطناعي في إنتاج المحتوى الإعلامي

نوع المستند : المقالة الأصلية

المؤلف

الجامعة الأهلية

المستخلص

هدف البحث إلى التعرف على مستوى الاتجاهات المعرفية والاتجاهات الوجدانية والاتجاهات السلوكية للقائمين على صناعة الإعلام في استخدام تطبيقات الذكاء الاصطناعي في إنتاج المحتوى الإعلامي من وجهة نظر أفراد عينة الدراسة، وقد تكوَّن مجتمع البحث من جميع القائمين على الإعلام، واشتملت عينة البحث على (384) فردًا، واستخدم الباحث المنهج الوصفي المسحي كمنهج للبحث، واستعان بالمقياس كأداة للبحث، وقد توصل البحث إلى عدد من النتائج، أهمها: جاء مستوى الاتجاهات المعرفية والاتجاهات الوجدانية والاتجاهات السلوكية للقائمين على صناعة الإعلام في استخدام تطبيقات الذكاء الاصطناعي في إنتاج المحتوى الإعلامي بدرجة متوسطة من وجهة نظر أفراد عينة الدراسة، وقد أوصى البحث بالعديد من التوصيات، أهمها: ضرورة حضور الندوات التدريبية حول توظيف تطبيقات الذكاء الاصطناعي، وضرورة متابعة المستجدات في التقنيات الحديثة بصورة دورية، وضرورة وضع مبادئ لأخلاقيات الاعتماد على الذكاء الاصطناعي في إنتاج المحتوى الإعلامي، وضرورة تطوير آليات التعاون مع المؤسسات الإعلامية الدولية، مثل: هيئة الإذاعة البريطانية، واشنطن بوست، لوس أنجلوس تايمز؛ لأنها ذات تجارب رائدة ومستقرة في توظيف خوارزميات الذكاء الاصطناعي.

الكلمات الرئيسية

الموضوعات الرئيسية


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