The impact of watching a video with audio description on visually impaired people preference for adopting this technology in dramas in Egypt "A quasi-experimental study"

Document Type : Original Article

Author

Faculty of Arts, Department of Media, Tanta University

Abstract

The study aimed to assess the impact of audio description on visually impaired individuals' preferences for engaging with dramatic content. It also sought to understand the methods visually impaired people use to access visual information and evaluate how effectively audio description enhances their comprehension of visual elements. Additionally, the study proposed recommendations for expanding audio description services in Egypt.
To achieve these objectives, a quasi-experimental design was implemented with 40 visually impaired participants, divided into two experimental groups for comparison. Participants completed a pre-exposure questionnaire, viewed film material with audio description, and then evaluated their viewing experience.
Key findings include:

Adolescents and young adults show strong interest in sports and artistic content, with young adults particularly engaged in political and scientific materials.
Participants are exposed to a wide variety of artistic forms, including films, series, sports events, news, and programs.
There is a preference for solitary viewing, reflecting a desire for greater independence.
Visually impaired individuals use various media platforms — mobile devices, television, and computers—to access content.
Young adults watch visual content for longer periods compared to adolescents.
A significant majority of young adults (85%) prefer audio description compared to (75%) of adolescents, demonstrating a strong appreciation for this feature.

The study also found that most participants felt the audio description was well-integrated into the film content, with appropriate speed and sound quality. Overall, young adults reported higher levels of complete satisfaction with the audio description compared to adolescents, who also expressed positive feedback but at a slightly lower level. This indicates that the audio description experience was generally well-received by the participants.

Keywords

Main Subjects

References

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([1])Lopez, M., G. Kearney, and K. Hofstädter. "Seeing Films Through Sound: Sound Design, Spatial Audio, and Accessibility for Visually Impaired Audiences." British Journal of Visual Impairment 40, no. 2 (2022): 117–144.
([1])Schmeidler, E., and C. Kirchner. "Adding Audio Description: Does It Make a Difference?" Journal of Visual Impairment & Blindness 95, no. 4 (2001): 197–212.
([1])Ferziger, N., Y. F. Dror, L. Gruber, S. Nahari, N. Goren, N. Neustadt-Noy, ..., and A. B. H. Erez. "Audio Description in the Theater: Assessment of Satisfaction and Quality of the Experience Among Individuals with Visual Impairment." British Journal of Visual Impairment 38, no. 3 (2020): 299–311.
([1])Zengin Temırbek uulu, Z., Ç. Sağın-Şimşek, and E. Antonova-Ünlü. "The Effect of Audio Description on Film Comprehension of Individuals with Visual Impairment: A Case Study in Turkey." British Journal of Visual Impairment (2021): 02646196211020058.
([1])Hättich, A., and M. Schweizer. "I Hear What You See: Effects of Audio Description Used in a Cinema on Immersion and Enjoyment in Blind and Visually Impaired People." British Journal of Visual Impairment 38, no. 3 (2020): 284–298.
([1])Schmeidler, E., and C. Kirchner. "Adding Audio Description: Does It Make a Difference?" Journal of Visual Impairment & Blindness 95, no. 4 (2001): 197–212.
([1])Walczak, Andrzej. "Audio Description on Smartphones: Making Cinema Accessible for Visually Impaired Audiences." Universal Access in the Information Society 17, no. 4 (2018): 833–840.
([1]) Di Giovanni, Eugenia. "Audio Description for Live Performances and Audience Participation." The Journal of Specialised Translation 29 (2018): 189–211.
([1])Lopez, M., G. Kearney, and K. Hofstädter. "Audio Description in the UK: What Works, What Doesn’t, and Understanding the Need for Personalizing Access." British Journal of Visual Impairment 36, no. 3 (2018): 274–291.
([1])Lopez, M., G. Kearney, and K. Hofstädter. "Audio Description in the UK: What Works, What Doesn’t, and Understanding the Need for Personalizing Access." British Journal of Visual Impairment 36, no. 3 (2018): 274–291.
([1])Walczak, Andrzej, and Lorna Fryer. "Creative Description: The Impact of Audio Description Style on Presence in Visually Impaired Audiences." British Journal of Visual Impairment 35, no. 1 (2017): 6–17.
([1])dos Santos Marques, J. M., L. F. G. Valente, S. B. L. Ferreira, C. Cappelli, and L. Salgado. "Audio Description on Instagram: Evaluating and Comparing Two Ways of Describing Images for Visually Impaired." In Proceedings of the 19th International Conference on Enterprise Information Systems (ICEIS), vol. 3 (2017): 29–40.
([1])Branje, C. J., and D. I. Fels. "LiveDescribe: Can Amateur Describers Create High-Quality Audio Description?" Journal of Visual Impairment & Blindness 106, no. 3 (2012): 154–165.
([1])J. P. Udo, B. Acevedo, and D. I. Fels, "Horatio Audio-Describes Shakespeare’s Hamlet: Blind and Low-Vision Theatre-Goers Evaluate an Unconventional Audio Description Strategy," British Journal of Visual Impairment 28, no. 2 (2010): 139–156.
([1]) Di Giovanni, Eugenia. "Audio Description for Live Performances and Audience Participation." The Journal of Specialised Translation 29 (2018): 189–211.
([1])Francesca Bardini, "Audio Description Style and the Film Experience of Blind Spectators: Design of a Reception Study," Rivista Internazionale di Tecnica della Traduzione/International Journal of Translation 19 (2017): 49–73.
([1])dos Santos Marques, J. M., L. F. G. Valente, S. B. L. Ferreira, C. Cappelli, and L. Salgado. "Audio Description on Instagram: Evaluating and Comparing Two Ways of Describing Images for Visually Impaired." In Proceedings of the 19th International Conference on Enterprise Information Systems (ICEIS), vol. 3 (2017): 29–40.
([1])Romero-Fresco, Pablo, and Lorna Fryer. "Could Audio-Described Films Benefit from Audio Introductions? An Audience Response Study." Journal of Visual Impairment & Blindness 107, no. 4 (2013): 287–295.
 
 
 
 
 

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