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[1] Jamie L. Grigsby, Robert D. Jewell & César Zamudio 2022: A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation, Journal of Advertising, Volume 51, Issue 1, 2022.
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[1] ZA, S. Z., Tricahyadinata, I., Robiansyah, R., Darma, D. C., & Achmad, G. N. Storytelling marketing, content marketing, and social media marketing on the purchasing decision. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), Volume 4, Issue 3, 2021, PP3836-3842.
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[1] Mohamed, Eman Gibrel Ahmed; El Adawy, Nagwa Yehia; and Donia, Samar Hany Abu "The Role of Storytelling in Advertising Design to Enhance the Brand," Journal of Art, Design and Music: Volume 3 : Issue 1 , Article 9, 2024.
[1] Suryana, P. Building a strong brand image: the role of storytelling in marketing. Journal of Economics and Business (JECOMBI), Volume 4, Issue (02), 2024, PP107-115.
[1] Castro, J. L. S., Fernandes, C. A. B., Beraldo, D. F. A., & Moreira, T. L. O PAPEL DO STORYTELLING NO MARKETING DE MARCAS DE LUXO: UMA REVISÃO SISTEMÁTICA DA LITERATURA. Revista Contemporânea, Volume 3, Issue (6), 2023, PP 5527-5544.
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[1] Lim, H., & Childs, M. Visual storytelling on Instagram: branded photo narrative and the role of telepresence. Journal of Research in Interactive Marketing, Volume 14, Issue (1), 2020. PP33-50.
[1] Rizkia, R., & Oktafani, F. The effect of storytelling marketing on purchasing decisions through brand equity as intervening variable on Gojek in Jakarta. International Journal of Management, Entrepreneurship, Social Science and Humanities, Volume 3, Issue (1), 2020, PP48-55.
[1] Coker, K. K., Flight, R. L., & Baima, D. M. SKIP IT OR VIEW IT: THE ROLE OF VIDEO STORYTELLING IN SOCIAL MEDIA MARKETING. Marketing Management Journal, Volume 27, Issue (2), 2017.
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[1] Coker, K. K., Flight, R. L., & Baima, D. M. Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement. Journal of Research in Interactive Marketing, Volume 15, Issue (4), 2021. PP607-622
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[1]Coker, K. K., Flight, R. L., & Baima, D. M. Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement. Journal of Research in Interactive Marketing, Volume 15, Issue (4), 2021, PP607-622
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Lin, B., Fu, X., & Murphy, K. Investigating the foodstagramming mechanism: A customer-dominant logic perspective of customer engagement. Journal of Hospitality and Tourism Management, Volume 58, 2024, PP371-380.
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