Public attitudes toward community development issues presented on talk shows and news bulletins (field study)

Document Type : Original Article

Author

Faculty of mass Communication, Cairo University

Abstract

The Study aims to identify the audience's inclination toward community development issues presented in talk shows and news bulletins, and this study is one of the descriptive studies that rely on the field survey approach. The study sample in satellite channels - The Study consists of (428) surveys, (245) males and (183) females, in the age group of (18) years and above. Also, the Study uses the questionnaire form as a tool for data collection. The Study achieves several results, including:

Development projects related to infrastructure and public health received the highest levels of follow-up by media participants, as the project of building new residential cities received the highest rate with 60.47%, followed by the New Administrative Capital project with 60.29%, and the 100 Million Health Initiative with 59.39%.
Improving the level of health is the most interesting issue for the audience in terms of the most important community development issues that the audience prefers to follow in programs and news bulletins. As it obtains the highest rate of 74.98%, as well as facing climate change received remarkable attention with 73.17%, followed by improving transport and roads with 71.73%.
The audience has a great interest in the coverage of community development issues by talk shows and news bulletins, where promoting the community development strategies of state institutions receives the highest rate with 74.74%, followed by promoting the achievements of the state with 73.41%.

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Main Subjects

References

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