-Kretchmer, S. B. (2004). Advertainment: The evolution of product placement as a mass media marketing strategy. Journal of Promotion Management, 10(1-2), 37-54. https://doi.org/10.1300/j057v10n01_04
[1] Statista. (2023). Mobile in-game advertising spending worldwide from 2021 to 2030. Retrieved on 27 February 2025, from htttp://www.statista.com/statistics/1363129/mobile-in-game-advertising-spending-worldwide/
[1] Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of advertising, 42(2-3), 95-112.
[1] Vollans, E. (2024). Advergaming: Context and definitions. In Digital Advertising Evolution (pp. 97-107). Routledge
[1] Chang, Y., Yan, J., Zhang, J., & Luo, J. (2010). Online in-game advertising effect: Examining the influence of a match between games and advertising. Journal of Interactive Advertising, 11(1), 63-73.
[1] Lewis, B., & Porter, L. (2010). In-game advertising effects: Examining player perceptions of advertising schema congruity in a massively multiplayer online role-playing game. Journal of Interactive Advertising, 10(2), 46-60.
[1] Huang, J. H., & Yang, T. K. (2012). The effectiveness of in-game advertising: the impacts of ad type and game/ad relevance. International journal of electronic business management, 10(1), 61.
[1] Herrewijn, L., & Poels, K. (2013). Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising. International Journal of Advertising, 32(1), 17-44.
[1] Herrewijn, L., & Poels, K. (2014). Recall and recognition of in-game advertising: the role of game control. Frontiers in Psychology, 4, 1023.
[1] Herrewijn, L., & Poels, K. (2015). The impact of social setting on the recall and recognition of in-game advertising. Computers in Human Behavior, 53, 544-555.
[1] Ghosh, T. (2016). Winning versus not losing: Exploring the effects of in-game advertising outcome on its effectiveness. Journal of Interactive Marketing, 36(1), 134-147.
[1] Chaney, I., Hosany, S., Wu, M. S. S., Chen, C. H. S., & Nguyen, B. (2018). Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition. Computers in Human Behavior, 86, 311-318.
[1] Chernikova, A., & Branco, M. (2019). Product placement in computer/video games: An analysis of the impact on customers purchasing decision. Innovative Marketing, 15(3), 60.
[1] Smith, R., Kelly, B., Yeatman, H., Moore, C., Baur, L., King, L., Boyland, E., Chapman, K., Hughes, C. and Bauman, A.,)2020(. Advertising placement in digital game design influences children’s choices of advertised snacks: a randomized trial. Journal of the Academy of Nutrition and Dietetics, 120(3), pp.404-413.
[1] Mishra, S., & Malhotra, G. (2021). The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness. International Journal of Information Management, 61, 102245.
-Atef, Hanan. (2022). aleawamil alhakimat litathir 'iielanat al'aleab al'iiliktruniat ealaa mudrikat waqiam mustakhdimiha. almajalat alearabiat libuhuth alaitisal wal'iielam alraqmii, 1(2), 63-95.
[1] Bernes, D. M. (2022). A comparison of product placement in video games: aesthetics matter more than value (Doctoral dissertation, Ph. D. dissertation, Breda University of Applied Sciences). Retrieved from https://www.researchgate.net/profile/Davide-Martinez/publication/362802043_A_comparison_of_product_placement_in_video_games_aesthetics_matter_more_than_value/links/62ffa1b7e3c7de4c346ad6cf/A-comparison-of-product-placement-in-video-games-aesthetics-matter-more-than-value.pdf
[1] Ghosh, T., Sreejesh, S., & Dwivedi, Y. K. (2022). Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames. Psychology & Marketing, 39(12), 2328-2348.
[1] Hussain, M., Islam, T., & Rehman, S. U. (2023). What you see is what you get: assessing in-game advertising effectiveness. Journal of Research in Interactive Marketing, 17(4), 527-543.
[1] Ricci, S. E. (2023). Impact of product placement in movies and video games on consumer buying decision (Master dissertation, Faculty of Economics and Management, Vytautas Magnus University). Retrieved from https://portalcris.vdu.lt/server/api/core/bitstreams/26beea3c-a2b6-4256-941a-d2136e2dd201/content
[1] van Berlo, Z. M. C., Van Reijmersdal, E. A., & Waiguny, M. K. J. (2023). Twenty years of research on gamified advertising: a systematic overview of theories and variables. International Journal of Advertising, 42(1), 171-180.
[1] Jain, A. (2024). In-game advertising and brand purchase intentions: an SOR perspective. Global knowledge, memory and communication, 73(1/2), 24-44.
[1] Balasubramanian, S. K. (1994). Beyond advertising and publicity: Hybrid messages and public policy issues. Journal of advertising, 23(4), 29-46.
[1] Guo, F., Ye, G., Hudders, L., Lv, W., Li, M., & Duffy, V. G. (2019). Product placement in mass media: a review and bibliometric analysis. Journal of Advertising, 48(2), 215-231.
[1] Newell, J., Salmon, C. T., & Chang, S. (2006). The hidden history of product placement. Journal of Broadcasting & Electronic Media, 50(4), 575-594.
[1] Chan, F. F. Y. (2012). Product placement and its effectiveness: A systematic review and propositions for future research. The Marketing Review, 12(1), 39-60.
[1] Law, S., & Braun, K. (2000). I’ll have what she is having: Gauging the impact of product placement on viewers. Psychology and Marketing, 17(12), 1059-1075.
[1] Hackley, C., & Tiwsakul, R. (2006). Entertainment marketing and experiential consumption. Journal of Marketing Communications, 12(1), 63-75.
[1] Wei, M., Fischer, E., & Main, K.J. (2008). An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing. Journal of Public Policy and Marketing, 27(1), 34-44.
[1] Russell, C. A. (2002). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of consumer research, 29(3), 306-318.
[1] De-la-Vara-López, J., & De-Marchis, G. P. (2024). Redefining in-game advertising: A systematic literature review and an updated definition. Revista de Comunicación, 23(2), 35-52.
[1] Chaney, I. M., Lin, K. H., and Chaney, J. (2004).The effect of billboards within the gaming environment, Journal of Interactive Advertising, 5)1(, 37-45.
[1] Lee, M. and Faber, R. J.(2007(. Effects of product placement in online games on brand memory: A perspective of limited-capacity model of attention. Journal of Advertising, 36)4(, 75-90.
[1] Celtek, E. (2015). Advertising in games: Advergaming applications in the tourism industry. In Handbook of Research on Effective Advertising Strategies in the Social Media Age(pp. 64-89). IGI Global.
[1] Toh, C. Y., & Leng, H. K. (2014). Demographic differences in recall and recognition rates of in-game advertisements. Journal of Direct, Data and Digital Marketing Practice, 15, 187-196.
[1] Nelson, M. R., & Waiguny, M. K. (2012). Psychological processing of in-game advertising and advergaming: branded entertainment or entertaining persuasion?. In The psychology of entertainment media (pp. 93-144). Routledge.
[1] Parreño, J., Bermejo, J., & Aldas, J. (2022). Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory. Journal of Interactive Marketing, 38, 55-63. doi:https://doi.org/10.1016/j.intmar.2016.12.001
[1] van Berlo, Z. M., & Chen, X. (2024). Advergames and consumer brand engagement: Experiential satisfaction as a mediator of gamified advertising effects. Journal of Interactive Advertising, 24(3), 238-246.
[1] Puchta, C., &Potter, J. (2004). Focus Group Practice. Sage Publication Ltd.
[1] Lochmiller, C. R. (2021). Conducting thematic analysis with qualitative data. The qualitative report, 26(6), 2029-2044.
[1] Plebanek, D. J., & Sloutsky, V. M. (2017). Costs of selective attention: When children notice what adults miss. Psychological Science, 28(6), 723–732.
[1] Aita Paredes, J. R. (2022).
La publicidad in-game percibida por los consumidores de videojuegos de 18–45 años de la ciudad de Chiclayo, 2021 [In-game advertising perceived by video game consumers aged 18–45 in the city of Chiclayo, 2021]. (Bachelor Thesis, Facultad de Ciencias Empresariales de la Universidad Católica Santo Toribio de Mogrovejo). Retrieved from
https://tesis.usat.edu.pe/bitstream/20.500.12423/5561/8/TL_AitaParedesJuan.pdf
[1] Alabau, N. (2021). Realidad virtual, videojuegos y publicidad in-game: un estudio experimental en el colectivo adolescente con implicaciones empresariales para la industria del entretenimiento [Virtual reality, video games, and in-game advertising: an experimental study among adolescents with business implications for the entertainment industry]. Revista Prima Social, (34), 106-123. https://revistaprismasocial.es/article/view/4359
[1] Zhiyu, C., Nguyen, P., & Manestam, E. (2019). Product Placement In Games: A quantitative study of how product placement in games affect on consumers' attitude toward the brand. Linnaeous University, https://www.diva-portal.org/smash/get/diva2:1327045/FULLTEXT01.pdf
[1] Statista. (2024). Favorite Licenses for French Boys Under 14 Years Old in 2019. Retrieved on 20 March 2025, from https://www.statista.com/statistics/1195359/favorite-licenses-french-boys/
)
مشاهدة على SCiNiTO