The manifestation of communicative competence in the works of cartoonists and its reflections on their treatment of the events in Gaza:A Semiotic study

Document Type : Original Article

Authors

Faculty of arts, helwan university

Abstract

This study aims to analyze the extent to which communicative competence is embodied in the visual discourse of caricature drawings published in Egyptian newspapers, considering caricature as a media tool that conveys satirical semantic messages contributing to the shaping of public opinion. The researcher employed a qualitative analytical approach, using semiological analysis tools to examine the semantic, expressive, and cultural dimensions embedded in the caricatures.
The study sample consisted of a selection of caricature drawings published on the official social media pages of three prominent caricaturists in major Egyptian daily newspapers during the period from 2023 to 2024. These drawings focused on the developments of the Palestinian cause and the events of the aggression on Gaza. These specific social media pages were chosen because many caricaturists rely on their personal accounts on platforms such as Facebook as alternative spaces to publish their work—whether featured in print newspapers or additional works that may not be published due to editorial or political considerations.
The researcher selected the pages of artists Amr Selim, Amr Okasha, and Hany Shams based on several methodological criteria:

The large number of followers on their social media pages, indicating high levels of audience interaction and influence.
The frequency and richness of their engagement with the Palestinian issue during the study period.
The diversity of their expressive and visual styles, enabling a rich and comparative semiotic analysis.

This selection represents an information-rich purposive sample, allowing for an in-depth analysis of the visual discourse representing the Palestinian issue within the communicative and cultural contexts of Egyptian journalism.
The study concluded that the communicator (the caricaturist) employed three main competencies:

Visual competence, through the use of color, perspective, and composition to highlight meaning.
Expressive competence, by employing facial features and body movement to convey emotions and reactions.
Cultural competence, through the incorporation of local, religious, and political symbols that enhance the effectiveness of the visual message.

The analysis also revealed that the semiotic dimension played a decisive role in constructing the caricature message. Conventional and symbolic signs were frequently used to convey implicit meanings and reinforce communicative impact. The findings demonstrated that the artists possessed advanced communicative awareness, enabling them to craft critical visual discourse capable of influencing the audience within cultural and media frameworks.
The study recommends integrating the concepts of communicative competence and visual semiotics into educational and training programs for media students and press cartoonists, due to their significant role in enhancing the quality of visual communication in journalistic media.

Keywords

Main Subjects

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