توظيف التقنيات التفاعلية في كتابة وتصميم الإعلان الصحفي الرقمي في المنصات الإخبارية المصرية: دراسة تحليلية

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- Naguib, R. (2021), "duwr tiknulujia alaitisal alhadithat fi tatwir al'iielanat altijariat bialmawaqie alsahufiat al'iiliktruniati: dirasat tahliliata", majalat buhuth kuliyat aladab, jamieat Almanufia- kuliyat aladab, 126(1).

- Gamal El-Din, S. (2021), "aistikhdam tiqniaat alwaqie alaiftiradii fi tatwir almuntaj al'iielanii dakhil almuasasat alsahufiat bidawlat al'iimarat alearabiat almutahidati", majalat albuhuth waldirasat al'iielamiati, almaehad alduwalii aleali lil'iielam bi Alshuruq, 17(2).

-Mustafaa, E. (2021). "aitijahat aljumhur nahw al'iielanat alraqamiat wadawriha fi tahqiq altanafusiat ladaa sharikat alaitisalat fi masra: dirasat tatbiqiatun", majalat albuhuth al'iielamiati, kuliyat al'iielami- jamieat Al'azhar, 59(4).

- Hassanein, M. (2021), "taqyim faeiliat tasmim al'iielan alraqamii litatbiqat alhawatif aldhakiat almahmulat fi jadhb aintibah aljumhur almustahdaf fi al'aswaq almutakhasisa (Niche Market)", almajalat almisriat libuhuth al'iielami, almutamar aleilmiu alduwalia alsaadis waleishruna, 77(2).

- Abdel Aziz, A. (2021), "albalaghat albasariat li'iielanat alsharikat mutaeadidat aljinsiaat eabr mawaqieiha al'iiliktruniati: dirasat tahliliata", majalat albuhuth al'iielamiati, kuliyat al'iielami- jamieat Al'azhar, 56(1).

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-kamal, M. (2020). "alkhibrat albasariat wadawruha fi tahqiq 'iidrak al'iielan alsahufii altafaeuli", majalat aleimarat walfunun waleulum al'iinsaniati, kuliyat alfunun altatbiqiati- jamieat Hulwan, 23(1).

- Salih, N. (2020). "astiratijiat tasmim al'iielan almueasir bialiastifadat min alwasayit alraqamiat alhadithati", majalat aleimarat walfunun waleulum al'iinsaniati, aljameiat alearabiat lilhadarat walfunun al'iislamiati, 19(2).

- Abdel Latif, T. (2018), "mumayizat al'iielan alraqamii altafaeulii min khilal alwasayit almutaeadidati", majalat aleimarat walfunun, kuliyat alfunun altatbiqiati- jamieat Hulwan, 10(2).

-Mahmud, M. (2024)."dur tiqniaat aldhaka' alaistinaeii fi tahqiq jawdat al'iielan bialminasaat alraqamiat walmawaqie alsahufiat almisriat watathiriha ealaa alsuluk alshirayiyi liljumhur almisrii", majalat al'iielam waldirasat mutaeadidat altakhasusati, kuliyat al'iielami- 'akadimiat 'akhbar alyawma, 10(2).

-Mahmud, M. (2021). "taqyim faeiliat tasmim al'iielan alraqamii litatbiqat alhawatif aldhakiat almahmulat fi jadhb aintibah aljumhur almustahdaf fi al'aswaq almutakhasisa (Market Niche)", almutamar aleilmii alduwalii alsaadis waleishruna: al'iielam alraqmiu wal'iielam altaqlidia- masarat liltakamul walmunafasati, kuliyat al'iielami- jamieat Alqahira, 4(2). 2191, 2021.

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-Busiri, B. (2023). "'athar altaswiq al'iiliktrunii eabr mawaqie altawasul alaijtimaeii fi taghyir suluk almustahlik wifq namudhaj AIDA: dirasat eayinat min eumala' mutaeamili alhatif alnaqaal bialjazayir (mubilis, jizi, 'uwridu)", almajalat aljazayiriat liltanmiat alaiqtisadiati, 10(3).

1. https://www.smekdigital.com/boost-your-content-marketing-with-the-aida-funnel/
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- Salih, N. (2020)."astiratijiat tasmim al'iielan almueasir bialiastifadat min alwasayit alraqamiat alhadithati", majalat aleimarat walfunun waleulum al'iinsaniati, aljameiat alearabiat lilhadarat walfunun al'iislamiati, 19(2).

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-Ahmed, I. (2024), "alwaqie aliaftiradii waturuq astikhdamih walfarq baynah wabayn alwaqie almueazaza", majalat kuliyat aladab, jamieat Binha- kuliyat aladab, 3(2).

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