Research Title: "Media and News Reporting Language on The Light of News Framing Theory".

Document Type : Original Article

Author

Professor of Media and Public Opinion Faculty of Mass Communication Cairo University

Abstract

The Present Study use Linguistics-Semiotic Perspective to explore The Relationship between News Frames Building of Salient Issues and The Use of Specific News Reporting Language especially Words used and Vocabulary, Sentence Structure, and Paragraphing. The Present Study is Classified in Deductive Research Field that deal with The Scientific Accumulation in News Framing Research to deduct the Traits of News Reporting Language that   News Media use to build the Salient Issues Frames to Affect The Receivers' (Audience) Cognitions and Attitudes. The News Media Manipulate Specific Loaded- Words and Rhetorical Language in Reporting Salient Issues, and Then These Words gains Saliency and Becomes the Unique Perspective for Audience to interpret These salient Issues. 

Keywords

Main Subjects


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