The role of official accounts of religious institutions in spreading moderate religious discourse: A comparative analytical study of the digital content of the Al-Azhar Foundation and the Presidency of the Two Holy Mosques

El Der, Hewyda

doi:10.21608/jsb.2021.168257

The role of official accounts of religious institutions in spreading moderate religious discourse: A comparative analytical study of the digital content of the Al-Azhar Foundation and the Presidency of the Two Holy Mosques

Document Type : Original Article

Author

Hewyda El Der

Assistant Professor and Head of the Department of Radio and Television at the Faculty of Media, Menoufia University

10.21608/jsb.2021.168257

Abstract

The study aims to identify the role of official accounts of religious institutions in spreading moderate religious discourse by conducting a comparative analytical study of digital content through the social networking sites of the Al-Azhar Foundation and the Presidency of the Two Holy Mosques (Facebook - Twitter), and the study concluded that the topics covered by the media content of the moderate religious discourse varied and focused on religious and social issues, human dealings, the importance of science and scholars, combating terrorism, neck and clamor The method of presenting moderate religious discourse was characterized by simplicity, the use of direct method, clarity and brevity, good use of social media. The comparative analytical results revealed existence of differences between the official accounts of the study sample in terms of topics, and the volume of publication And employ the means a Social media The interaction rates of those following official accounts increased, and the arithmetic averages of the interaction volume of the followers of the Al-Azhar page increased from those following the page of the Presidency of the Two Holy Mosques, and the volume of interaction was related to topics related to the political, religious, social and cultural fields

Keywords

Main Subjects

The new media

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