University students' Attitudes towards the spread of rumors in social media: A Survey study of students of the College of Communication at the University of Sharjah.

Document Type : Original Article

Author

University of Sharjah, College of Communication, Public Relations Department.

Abstract

The research addressed the university students' Attitudes towards the spread of rumors in social media, a survey study of students in the College of Communication at the University of Sharjah. The aim of the research to identify gratifications realized from the spread of rumors and detecting the precipitating factors for the spread of rumors on social media among university students. The researcher used descriptive methodology and questionnaire as an essential tool for collecting information. Some of the important results of the research are: The rumors that are most prevalent in social media in terms of period are the rumors that spread quickly among people, the rumors that are related to special circumstances and then disappear, Rumors that travel slowly and secretly among people. In addition, the rumors that are most widespread on social media in terms of the target party are the individual rumors about a specific individual as artists and community stars, the rumors concerning prominent personalities in the state, the collective rumors targeting a group of people and societal rumors targeting the community as a whole. The study recommended the necessity of media awareness of the seriousness of rumors through social media and their effects on society by organizing lectures and seminars and activating the role of educational institutions and universities in clarifying the dangers of rumors on society.

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References

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