How Personality Affects Social Media Self-Presentation of Egyptian Female University Students through Selfies?

Document Type : Original Article

Author

Professor in Radio and TV Department and Head of the English Section in the Faculty of Mass Communication, Cairo University

Abstract

Drawing on a survey of 326 undergraduate female students of Mass Communication from Cairo University, this study examined the relationship between the "Big Five" traits (Neuroticism, Extraversion, Openness to experience, Agreeableness and Conscientiousness), Narcissism and Self-esteem, and posting selfies on social media (Facebook and Instagram). The study also investigated the effects of activity level in using these two platforms, motivations of taking selfies in addition to educational variables (education year, education type in high school). The results shed light on the significant effect of active social media usage, extroversion and the type of education on posting selfies. The implications of the findings are discussed.

Keywords

Main Subjects

References

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