The perceived image of Egypt's vision 2030 and its implications for the public's assessment of the performance of the Egyptian state: a qualitative study

Gamal, Mahetab

doi:10.21608/jsb.2022.233002

The perceived image of Egypt's vision 2030 and its implications for the public's assessment of the performance of the Egyptian state: a qualitative study

Document Type : Original Article

Author

Mahetab Gamal

Teaching Assistant (TA) at Radio and Television Department, Faculty of Mass Communication - Cairo University

10.21608/jsb.2022.233002

Abstract

Since the world witnessed the official launch of the 2030 sustainable development plans, its issues have become a primary concern for the countries of the world in general, and the Arab countries in particular, including Egypt, and According to the different results of previous studies - within the limits of the researcher's knowledge - about public information sources on issues sustainable development and the perceived image of it in their minds, so The idea of this research, which examines the role played by both traditional and social media in presenting the content of the issues of Egypt’s 2030 vision for sustainable development and related initiatives, with monitoring the impact of this on the image that the Egyptian public perceives about that vision, and standing on the reflection of that based on their assessment of the current and future performance of the Egyptian state by applying the theory of cognitive preparation, by applying it to an available sample of the general Egyptian public consisting of 30 individuals, divided equally into three focus groups discussion according to the type of the media they use, and It is clear that this image does not consist only of the media, and the media coverage is characterized by being mainly informational, and the perceived image among the respondents differed according to the means they use to obtain information, and evaluations of the current and future performance of the state varied, except for the largest percentage of them were positive.

Keywords

Main Subjects

Radio and TV

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