Visual persuasion in designing pages Addressing sustainable development issues in the press news sites " A decent life initiative as a model

Document Type : Original Article

Author

Associate Professor, Department of Mass Communication, King Faisal University.

Abstract

The study aimed to identify the availability of factors to achieve the first visual persuasive impression, the availability of indicators of design and organization quality standards, and multimedia elements as tools to achieve visual persuasion for news sites, the sample of the study, The sample included (674) pages of the initiative for a decent living using the industrial week method, in three news websites representing three different directions, the Akhbar Al-Youm electronic portal representing the national trend, the people representing the partisan trend, and the seventh day representing the independent trend, during the period from 17/7 /2021 to 1/17/2022, using the shape analysis tool, The study found
- The keenness of the three news sites, the study sample, on the availability of the majority of factors to achieve the first visual convincing impression of the user in the study sites, and the use of indicators of design quality standards, organization as tools to achieve visual persuasion.
- Regarding the use of elements of attraction and suspense - multimedia elements - news sites did not use audio in visual persuasion, nor live video, and animation - moving infographic - came on the seventh day once during the study period.
- Fixed fees - fixed infographics - appeared on the Youm7 and Al-Akhbar website only, and employment on the news website came at 50% of the fees, which did not provide an explanation of the content, and did not simplify the complex information.

Keywords

Main Subjects

References

-  Almur, A. (2022), aliaitijahat alhadithat fi buhuth mawaqie altawasul alaijtimaeii wadawriha fi tahqiq altanmiat almustadamati, majalat albuhuth al'iielamiati, 61(1), 50-100.
-Abd Alfataah, M. (2020), 'atar muealajat alealaqat almisriat al'iifriqiat fi mawaqie alqanawat al'iikhbariat altilifizyuniat almisriat majalat albuhuth al'iielamiati, kuliyat al'iielami, jamieat Al'azhar, 54(5), 248:182.
-Muhamad, M. (2020), dawr alsafahat alrasmiat almisriat ealaa wasayil altawasul alaijtimaeii fi daem altanmiat albiyiyat almustadamat bialtatbiq ealaa safha <> majalat albuhuth al'iielamiati, kuliyat al'iielami, jamieat Al'azhar, 54( 3), 1764:1628.
-Aleadwi, A. (2020), ealaqat rusum al'iinfu jirafik fi alsuhuf almatbueat bitaweiat alshabab aljamieii bialtanmiat almustadamat waitijahatihim nahwaha, almajalat alearabiat libuhuth al'iielam walaitisali, jamieat Al'ahram Alkanadia, 30, 706:642.
-Alzaebalawi, F. (2020), alkhitab altanmawiu lilsuhuf almisriat fi 'iitar 'iistratijiat altanmiat almustadamat 2030, majalat albuhuth al'iielamiati, kuliyat al'iielami, jamieat Al'azhar, 54 (2), 2028:1980.
- Ballestar, M. & Cuerdo-Mir, M. & Freire, T. (2020).” The Concept of Sustainability on Social Media: A Social Listening Approach”. Sustainability. Vol.12. 2122.pp:1-19. 10.3390/su12052122
-Muhamad, M. (2019,) dawr almawaqie alsahufiat fi taweiat alshabab almisrii bialtanmiat almustadamati, bihath minshawr bialmujalat alearabit libihuwth al'iielam walaitisal aleadad alkhamis waleushrun alsunat alsaabieat, jamieit Alahram Alkanditi, 160:73.
- Conte, F.& Vitale, P. & Vollero, A. & Siano, A. (2018).” Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook”. Sustainability. No.10. 4447. Pp:1-14.10.3390/su10124447.
-Ali, A. (2018), muealajat al'iielam aljadid liqadaya altanmiat almustadamat fi misr fi daw' ara' eayinat min alkhubara', almajalat Almisriat libuhuth al'iielami, 257-316.
- Abd Alrahman, O. (2018), 'utur taqdim almawaqie al'iikhbariat almisriat limashrueat altanmiat fi sina' wadawriha fi aistiqtab aljumhur Almisrii, almajalat Almisria libuhuth al'iielami, 715:785.
-Suleiman, A. (2017), altaghtit alwazifit alsahafit liqadaya altanmit almistdamat fi musar, almutamr alealmayi alraabue jamieit tantua, kuliyat alhuquqi>> bieunwan alqanun al'iielamiu 22>> waitijahiat alnukhbit nahwaha. dirasit tatbiqiti. 23 'abril, s s 534:492.
-Amin, R. (2017), aietimad aljumhur ealaa al'iielam aljadid kamasdar lilmaelumat ean qadaya altanmiat almustadamati, almajalat Alearabiat libuhuth alaelam walaitisali, 17(2), 109:100.
-Outhman, N. (2017), tawzif al'iielam aljadid fi nashr alwaey biqadaya altanmiat almustadama " alwaey albiyiyu nmwdhjan dirasatan maydaniatan", buhuth alealaqat aleamat bi Alsharq Al'awsat, 15(2), 110:80.
-Ibrahim, M. (2017), alkhitab altanmawiu fi alsafahat alaiqtisadiat bialsuhuf alyawmiat almisriat tujah qadaya almujtamae alriyfii almisrii, rusalat majstir ghar minshwrat, jamieat Almanufia, kuliyat aladab.
 - Anna Sundermann, Daniel Fisher Franzika Huncke (2017) What does the media mean by” Sustion Able development an empiricial Analysis of Snstainability Terminology in German Newspapers over two Decades, Snstainable development Research Articls, Wileyonline Library com/Journal/sd’volum2 25, tssu26/November/ Devember “, First Published: 21 February.
-Outhman, D. (2016), al'iielam altanmawiu 'iishkaliat aleasr alhadithi, almutamar alsanawiu alkhamis likuliyat al'iielam bijamieat Al'ahram Alkanadia: al'iielam sharik fi altanmia "ruyat mustaqbaliati", .75:66.
- Mahmad, K. (2015), tatwir alrusalat al'iielamit bialsahuf almisayiyat litanmit almuatinat albiyiyt lidaa alqura' fi duw' 'abeaad altanmit almistdamat, rusalat diktawraat minshwrt, jamieit Ain shams, maeahad aldirasat walbahwth albiyiyti.
-Bakhta , S. (2013), muealajit alsahafit alwatanit liqadaya altanmit alaiqtisadit almistdama "dirasat wasfiat tahliliat limadmun almulhaq alaiqtisadii bisahifat alwatan ", risalat majistir ghiyr minshwrti, Aljazayur, jameit Khamis Milyanhi, kuleat aleulwm al'iinsaniat walaijtimaeiti.
- Alsaman, A. (2011), aldur almustaqbaliu lilsahafit almisrit faa almisharkat faa altanmit almistdama "dirasit alfitirat mun 2005/2009, rusalat diktawraat ghar minshwrat, jamieit Alqahrati, kuleat Al'iielam.
-Mueawad, A.,, 'Abu Almujad, M. (2021), altahlil alsiyaqiu lil'anzimat almuqnet almustkhdmt fi tasmim almadamin almutaealiqat bifayrus kuruna (kufid-19) bialmawaqie al'iikhbariati, al'urduni, dirasati, aleulum al'iinsaniat walaijtimaeiati, 4(3), 388:359.
- Alrabieii, B. (2020), al'iiqnae albasariu litasmim alsafhat alrayiysiat fi almawaqie al'iikhbariati, majalat alfunun wal'adab waeulum al'iinsaniaat walaijtimaei, 51, 105-122.
- Taylor, S., Graff, M., & Taylor, R. (2020). How can you persuade me online? The impact of goal-driven motivations on attention to online information. Computers In Human Behavior, 105, 106-210.
Available at: https://doi.org/10.1016/j.chb.2019.106210
- King, A., Lazard, A., & White, S. (2019). The influence of visual complexity on initial user impressions: testing the persuasive model of web design. Behaviour & Information Technology, 39(5), 497-510. Available at: https://doi.org/10.1080/0144929x.2019.1602167
-Hasan, F. (2017), aleawamil almuathirat fi aistikhdam tiknulujia al'iiqnae faa tasmim mawaqie alsuhuf al'iiliktruniat waealaqatiha biaitijahat almurahiqin nahw madmuniha, dukturat ghayr manshuratin, qism al'iielam wathaqafat altifla, jamieat Ain Shams.
- Ifeoma Adaj، (2017)، Perceived Effectiveness, Credibility and Continuance Intention in E-commerce. A Study of Amazon, Persuasive2017, 074, v1: ’Perceived Effectiveness, Credibility and Continuance Intention .
 - Harri Oinas، (2017)،Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors 12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4–6, 2017, Proceedings
 - Mohd Fairuz& Nurul Huda Ibrahim, (2016), Comparing the Influence of Non-Persuasive and Persuasive Visual on a Website and Their Impact on Users Behavioural Intention, Journal of Telecommunication, Electronic and Computer Engineering, Vol. 8 No. 8
 -Kaixiang Yu (2016)"omparing the Influence of Non-Persuasive and -Persuasive Visual on a Website and Their Impact on Users Behavioral Intention، journal of Telecommunication Electronic and Computer Engineering.
 - Michael Oduo& Harri Onia’s Kekkonen, (2015) A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users".10th International Conference، PERSUASIVE 2015 Chicago،IL، USA،June 3–5.
available at: https://www.researchgate.net/publication/278028754
- Michael Oduo& Harri Onia’s Kekkonen, (2015) A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users".10th International Conference، PERSUASIVE 2015 Chicago،IL، USA،June 3–5.
available at: https://www.researchgate.net/publication/278028754
 - Mohd Fairuz& Nurul Huda Ibrahim, (2014), Proposed Model of Persuasive Visual Design for Web Design", 25th Australasian Conference on Information Systems Proposed Model of Persuasive Visual Design for 8th -10th Dec 2014،Auckland، New Zealand Web Design Ibrahim، Shiratuddin&Wong.
 Available at: https://scholar.google.com.eg/scholar?q=Proposed+Model.
 - Mohd Fairuz& Nurul Huda Ibrahim, (2013), " A Dual-Route Concept of Persuasive User Interface (UI) Design"(3rd International Conference on Research and Innovation in Information Systems – 2013)،Available at: https://scholar.google.com.eg/scholar?q=A+Dual-Route+Concept.
- OECD)2002(. The DAC Guidelines: Strategies For Sustainable Development, Available online at: http:www.oecd.orgdac
-Issa, E., Amir, T. (2017), altanmit albashriat waltanmit almistdamatu, Alqahra, almuasasat lilealwm walthaqafiti, 148.
 - )https://www.hayakarima.com/goals.html(
-Al-Aqabawi, B. (2010), alsahafat al'iiliktiruniat wabinyatiha ealaa shabakat al'iintirnti, Jidat, khawarzum aleilmiati, 56.
-Alfar, M. (2013), muejam almustalahat al'iielamiati, Al'urdun, dar Osama lilnashri, 67.
-Husayn, S. (1995) buhuth al'iielami, Alqahira, Aalam Alkutub, 131.
-Shehata, S. (2020), altasmim aljirafiki, dar Alkitaab Aljamiei,alamarat alearabiat Almutahidati, 46.
-Nour, T. (2007), tasmim alsafhat alrayiysiat faa mawaqie alsuhuf alearabiat walealamiat ealaa shabakat al'iintirnta, majistir ghayr manshur, jamieat Alminya, kuliyat aladab.
- Almutayami, M. (2009) tafdilat mustakhdimi alaintarnit litasmim almawaqie alakhibariat alearabiati, risalat majistir ghayr manshuratin, jamieat Alqahira, kuliyat Al'iielam
 - https://img.youm7.com/large/202006240946574657.jpg
 - https://img.youm7.com/large/202006240946574657.jpg
 - https://img.youm7.com/medium/2022011711050050.jpg
 - https://img.youm7.com/medium/20200925110544544.jpg
 - Conte, F.& Vitale, P. & Vollero, A. & Siano, A. (2018).” Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook”. Sustainability. No.10. 4447. Pp:1-
14.10.3390/su10124447.
- Chung, Chi-H. & Chiu, D. & Ho, K. & Au, C. (2020). “Applying social media to environmental education: is it more impactful than traditional media?.
Information Discovery and Delivery. ahead-of-print. 10.1108/IDD-04-20200047.
- Severo, E. & Guimarães, J. & Dellarmelin, M. & Ribeiro, R. (2019). “The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations”. Brazilian Business Review. No.16.pp:501-518. 500-518. 10.15728/bbr.2019.16.5.5.
-Fatiha, K. (2012). "al'iielam aljadyd wanashr alwaey albyyiy: dirasatan fi aistikhdamat mawaqie altawasul alaijtimaeii, mawqie faysbuk, risalat majistayr qism al'iielam walaitisali, jamieat Haj Al-Akhdar.

Files

Share

How to cite

Statistics