The Effectiveness of Digital Media in Addressing Environmental Problems: Analytical Study on YouTube

Document Type : Original Article

Author

Faculty of Media and communication technology

Abstract

The current study was keen on searching for how digital media addresses environmental problems representing (environmental pollution, water shortage, desertification, garbage, pollution of water resources, and electronic waste). The researcher focused on YouTube as the analytical sample, and how it presents the environmental problems. The analytical study aimed to identify the aspects of the content contained in video samples published on YouTube channels. The results showed that environmental pollution and water shortage come on top of the environmental problems, and the treatment of these problems relied on the method of simplification and putting it in a report template, in addition to the reliance of the treatment on intimidation method which corresponds to the nature of environmental problems that have many negative effects. YouTube's audience has interacted differently whether by doing like, share, comments or subscribing to the channel based on how important the problem is to them.

Keywords

Main Subjects

References

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