Communication strategies for digital public relations in Saudi public universities In Madinah: (an applied study on Taibah and Islamic Universities)

Document Type : Original Article

Author

College of Arts and Human Sciences, Department of Communication and Media, Taibah University, Madinah, Kingdom of Saudi Arabia.

Abstract

This study aimed at public relations strategies in Saudi universities in building a relationship with the public in the Islamic and Taibah universities as a sample of the study.
The researcher used the interview survey, and employed the survey method in the descriptive and analytical parts, and the construction of the questionnaire. It addressed the variables of the study and on a sample of 31 items, of which 17 were in the university and 14 were good in the university
Reached first class Reached first class 
 Digital printing of the graphic and summer percentage and percentage of the graphic 49 percent of the total iterations.
This has become public relations and interaction with the public in the first place Partial value of the study sample amounted to 35.48% compared to 35.48% of the study value, while the value of the study, partial degrees and training courses in media production and ambulatory production amounted to 19.48 percent.  Iterations of the study.
The study highlighted the difficulties and challenges that impede the work of digital public relations, and its most prominent indicator was the failure to use electronic technologies optimally, at a rate of 14 percent of the total iterations, in addition to a number of other results that we will refer to in discussing the results of the study

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References

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