Advertising and social reality, a semiological approach Mohamed Salah's advertisement for "Mountain View" as an example Semiotic study

Document Type : Original Article

Author

Mass communication ,al azhar university , Cairo

Abstract

Based on the seriousness of the electronic impact on children and youth, and the social isolation imposed by social media on family members in general and on children, adolescents and young adults in particular, some real estate company advertisers tended to draw attention to this issue through their advertisements, hence the problem of the study in Reading the contents used in these advertisements to express the societal reality, a semiological reading to reveal the implicit meanings carried by the moving image and the audio text, as well as the visual formats, in the advertisement of Mohamed Salah for the Mountain View Company as a model for these advertisements, The study showed the existence of consistency and complementarity between the verbal discourse and the visual discourse of advertising in raising an important issue of social reality, which is the control of modern technology and electronic applications on family members, which may cause isolation and depression. A mixture of various colors, gestures, and shots.

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References

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