The role of multi-story drama on Egyptian television in shaping young people's attitudes towards the culture of acceptance of the other “Analytical and field study”

Document Type : Original Article

Author

Faculty of Mass Communication - Ain Shams University- Cairo - Egypt

Abstract

This study aimed at identifying the role played by multi-story dramas in shaping the attitudes of young Egyptians towards the culture of acceptance of the other; This study belongs to descriptive studies, and the survey Method was used in both analytical and field, through the application of a deliberate sample of young Egyptians consisting of 211 individual television dramas viewers using the data collection tool of the (Electronic identification), as well as the analysis of a sample of 8 dramatic stories included in dramatic works with multiple stories selected in a comprehensive inventory of stories that dealt with the culture of acceptance of the other from 2016 to 2023, using a secure analysis form as a tool for collecting study data, within the framework of the "Cultivation Theory" and "Social Responsibility of the Media" theories. The study found several conclusions, the most important of which: The tragic template overcame dramas that dealt with the story of a person with differences and the use of a strong and influential language of dialogue at the forefront of the elements of attraction and dazzle staffed by them and the difference in terms of the health status of the workforce was the most visible in dramatic stories aimed at presenting features of the life of the mainly different person, The results also illustrated the high intensity of Egyptian youth ' the positive trend towards addressing stories dealing with the culture of acceptance of the other; However, there has been no correlation between the intensity of viewing and the positive trend towards the culture of acceptance of the other.
The researcher recommended that attention should be paid to what multi-story drama offers as a dramatic form that is accepted by audiences in general and young people in particular, and exploited to strengthen and consolidate the various positive moral values that contribute to the development of society.

Keywords

Main Subjects

References

  • Abu Yusuf, I. (2011). The Palestinian uprising's intellectual image among young people: a field study. Journal of Public Opinion Research, Cairo University: Faculty of Media. Folder 2. N. 4.
  • Kucheck, M. (2012). The world's absent values. Cairo. Farah House for publishing and distribution. E.1.
  • Abu al-Diyar (2022). Psychological bullying between theory and treatment. Cairo: Modern Book House, 1.
  • Hassan, Mohamed Ahmed. Yassin, Zuhair. Ibrahim, Emira. (2022). The role of television drama in developing security awareness of crime. Cairo University: Egyptian Journal of Media Research, vol. 2022, No. 80, J1, p. 491-520.
  • Ahmed, M. Rizk Bashir. (2021). The role of Sudanese television drama in shaping young people's political consciousness: a study from the point of view of experts and specialists. Unpublished Master's Thesis, World University of Africa. Faculty of Media.
  • Donovan, Kathleen Marie, (2013). Real Attitudes, Fictional Crime: How Crime Dramas Impact Policy Attitudes, D., State University of New York at Stony Brook ProQuest Dissertations Publishing.
  • Al-Ghamrawi, R. (2022). The role of television drama in developing the public's awareness of social issues. Cairo University: Scientific Journal of Radio and Television Research, Vol. 2022, No. 23, p. 435-466.
  • Hamuda, R. (2021). The role of television drama in shaping young people's attitudes towards action: field study on a sample of university youth. Cairo University. College of Arts Journal, vol. 81, No. 7, p. 153-203.
  • Abu Rabi, R. (2017). Trends of the Palestinian public towards the impact of Turkish dubbed drama on social and aesthetic values in Palestinian society. Al-Azhar University Magazine. Gaza, Humanities Series,Vol. 19, No. 1, p. 61-90.
  • Moon J.Lee &Others, (2011). Effects of Violence Against Women in Popular Crime Dramas on Viewers' Attitudes Related to Sexual Violence. Mass Communication and Society, Vol 14, P: 25-
  • Keren Eyal & Dale Kunkel, (2008). The Effects of Sex in Television Drama Shows on Emerging Adults' Sexual Attitudes and Moral Judgments, Journal of Broadcasting & Electronic Media, Volume 52, Pages 161-
  • Ali, J. (2015). The role of television drama in shaping the future trends and aspirations of young people, Cairo University. Scientific Journal of Radio and Television Research, No. 4, pp. 299-341.
  • Muhammad, N. (2022). The intensity of the Egyptian audience's viewing of dramatic content through digital platforms and its impact on the realities of societal issues, Cairo University: Egyptian Journal of Media Research, No. 80, part 2, pp. 1335-1384.
  • Osman, D. (2021). The Role of Egyptian Social Drama in Changing Social Concepts: A Case Study of Leh L’a. - The Concept of Incubation. Al-Ahram University of Canada: Faculty of Media, Arab Journal of Media and Communication Research, No. 34, p. 781-812.
  • Evanthia Andrikopoulou & Konstantina Koutrouba, (2019). Promoting Mindfulness about the Environment through the Use of Drama in the Primary Classroom: Greek Teachers’ Views and Attitudes. Education Sciences, Vol:
  • Al-Dahan, Mona Hussein. and others. (2018). Role of creative drama in reducing bullying behaviour: bully - victim in hearing disabled children 9-12 years old, Mansoura University: Journal of Quality Education Research, No. 50, p. 1-50
  • Regina A. D. Watson, (2015). The Effect of a Drama on Young Adults’ Attitudes About Domestic Violence, D., Walden University.
  • Seon-Kyoung An & Others, (2014). Prominent Messages in Television Drama Switched at Birth Promote Attitude Change Toward Deafness, Mass Communication and Society journal, Vol: 17, P: 195-
  • Bumsub Jin & Seongjung Jeong, (2010). The impact of Korean television drama viewership on the social perceptions of single life and having fewer children in married life, Asian Journal of Communication, Vol, 20, P: 17-
  • Nick Mavroudis, Alkistis Kondoyianni, (2022). The Effect of Drama in Education Towards the Acceptance of Different Religious Identities in an Intercultural School. International Journal of Education & the Arts, Vol,23, No2.
  • Theodora PAPAIOANNOU, Alkistis Kondoyianni. (2019). Promoting the Acceptance of the ‘other’ through Drama in Education, Yaratici Drama Dergisi, Vol,14, P:309-
  • Effat, H. (2017). The role of Egyptian television drama in disseminating a culture of religious tolerance among Egyptian citizens. Cairo University: Scientific Journal of Radio and Television Research, vol. 17, No. 9, p. 423-440.
  • Ahmed, I. (2015). Dramatic treatment of the concept of acceptance of the other in cinematic and television social drama. Center for Public Opinion Research: Egyptian Journal of Public Opinion Research, vol. 14, No. 4, p. 671-749
  • Adil, Rasha & Others. (2022). The phenomenon of political bullying via visual content on social media as seen by a sample of academic, political and media elites in Egypt, Beni Suef University: Egyptian Journal of Public Communication Research, vol. 3, No. 1, p. 702-761.
  • Hajili, R. (2022). The role of social media in developing awareness among Saudi youth about the phenomenon of cyberbullying. Federation of Arab States' Universities: Federation of Arab States. Journal of Media Research and Communication Technology, Vol. 22, E. 9, p. 161-214.
  • Rifai, A. Abdel Rahman, Osama Mohammed. (2021). Adolescents' use of social media sites and their awareness of the harms of cyberbullying. Beni Suef University: Egyptian Journal of Public Communication Research, pp. 167-195.
  • Zayed, E. (2020). Cyberbullying through digital media and its relationship to patterns of violence in adolescents ", Al-Azhar University. Media Research Journal. Vol. 55, G5, p.: 3029-3088.
  • Erin M. Sumner & Others, (2020). Drama at Dunder Mifflin: Workplace Bullying Discourses on The Office, Journal of Interpersonal Violence, Vol. 35, P:127–149.
  • Shiakou& L.Piki, (2018). Assessing the role of drama on children’s understanding of bullying International. Journal of School & Educational Psychology, Vol,8, P: 11-20.
  • Alice E. Marwick, Danah Boyd. (2011). The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics, A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society, Ssrn, P: 13-25.
  • Al-Dsouqi, I. (2004). Television and development. Alexandria. House of Fulfillment for Printing and Publishing, E.1 p 96.
  • J, (1996), The Dynamics of Mass Communication. New York: Mc Graw hill company Inc. P 502.
  • Rifaei, M. (2003). Exposure to Egyptian drama in television and young people's perception of the gender relationship. Master's thesis. Cairo: Faculty of Media, Radio Department, p. 14-15.
  • Griffin E.A, (1994). A first Look at Communication theory. New York: Mc Graw Hill Company Inc., P 344.
  • Signoriellie, N.and M, Morgan, (1990). Cultivation analysis: New Direction in Media Effects Research. California Sage Publication, P:52.
  • J. (1996). The Dynamics of Mass Communication. New York: Mc Graw hill companyInc., P:536.
  • Griffin E.A, (1994). A first Look at Communication theory. New York: Mc Graw Hill Company Inc., P:349-350.
  • (2010). Television and its Viewers. Cultivation theory Research, New York, P:56.
  • Mille, (2005). Communication Theories, Perspectives processes and context, New York P: 72.
  • Makawi, H. (1993). Development analysis: its current concept, methodology, applications and issues. Journal of Communication Research. Cairo: Faculty of Media, No. 10, p. 96.
  • Signoriellie, N. and M, Morgan, (1990). Cultivation analysis: New Direction in Media Effects Research. California Sage Publication, P:26-27.
  • w. potter, (1992). How Do Adolescents, perceptions of T.V Reality change over time?. Journalism Quarterly, vol.69, no.2, P;392.
  • W, potter, (1988). Examining cultivation from a psychological perspective: component sub processes. communication research, vol.18, No1, P:23.
  • w. potter. (1992). How Do Adolescents, perceptions of T.V Reality change over time?. Journalism Quarterly, vol.69, no.2, P;81-85.
  • Osman, A. Abd al-Ra 'uf Mohammed. (2004). The social status of Egyptian women as reflected in Egyptian television and its relationship to reality. Doctoral thesis, Cairo: Faculty of Media, Radio Department, p. 1-2.
  • Ibrahim, M. Saad (2001). Development and multiparty media, Cairo, Scientific Books Publishing and Distribution House, p. 126.
  • Makawi, H. (2003). Media Work Ethics, Egyptian Lebanese House, 3rd Edition, p. 66.
  • Stanley j. Baran, Dennis k. Davis, (2006) Mass Communication Theory, p.16-18.
  • Braaten, J. (1991). Society of Theory Critical s’. Albany: State. University of New York Press.
  • Mcquail, D. Mcquail’s, (2010). Mass Communication Theory. Sage Publication London, 6th Edition.
  • Makawi, H. (2003). Media work ethics: a comparative study. Lebanese Egyptian House, 3rd Edition, P.141 - 143.
  • Loues, A, Day. (2006), Ethics of Media Communication: Cases and Controversies, Thomson Wadsworth.
  • nley j. Baran, Dennis k. Davis, ph. (2012). Mass Communication Theory, PhD. p. 37.
  • Mohammed, S. (2018). Trends in press coverage of political corruption cases from 30 June 2012 to 30 June 213. Ain Shams University: Journal of Scientific Research in Arts, Girls' College, vol. 19. P: 1-18
  • Al-Rajhi, T. al-Sharbasi Mohammed. (2022). Use peer groups to promote the values of tolerance and acceptance of the other in university youth. Al Mansoura: Journal of Social Service Studies, No. 57, J3, p. 593-634.
  • Amar, H. Abu al-Fattouh (2018). Promotion of the values of tolerance and non-violence among university students, educational journal, No. 35, Faculty of Education, University of Menoufia. p. 2.
  • Ali, Z. Ali Muhammad (2015). Culture of admission of the other to the student/teacher at the Kindergarten College of Cairo University "Field Study", research published in the Journal of Arab Children, 67, Graduate School of Education, Cairo University. p. 61
  • Al-Rajhi, T. al-Sharbasi Mohammed. (2022). Use peer groups to promote the values of tolerance and acceptance of the other in university youth. Al Mansoura: Journal of Social Service Studies, No. 57, J3, p. 601.
  • Lerner, M.J. & Miller, D.T. (1978): Just world Research and Attribution Process, Look Back & Ahead, Psychological Bulletin,85 (5), pp 1030: 1051
  • Roman, H. (2000). Political tolerance: cultural components of the civil society in Egypt ", Cairo Human Rights, p. 1, 43.
  • Khodair, S. (2011). Use of the Programme in Community Service and Development of Social Tolerance Skills in University Youth, Journal of Studies in Social Service and Humanities, No. 2, pp. 561
  • FIDO website, Egyptian Computing Company. Social acceptance and the need for love and belonging, 27/1/2023 https://www.ebm.com.eg/en
  • Al-Amadi, A. (2013). Accepting the other. Key to Happiness, article published in Qatari Arab Newspaper.
  • Sha 'ban, Kh. (2022), accept the other as one of the variables in personality. University of Fayoum: Journal of the Kindergarten College of Educational and Psychological Studies, No. 2, p. 63-105
  • Ismail, M. (2011). Media Research Curricula, First Edition, Cairo: Arab House of Thought, p. 98.
  • Dejani, T. (2022). The role of social networks in developing the values of citizenship and belonging among Kuwaiti youth. Cairo: Egyptian Journal of Media Research, No. 81.
  • Abdelnabi, M. (2021). The role of Egyptian cinematic drama in shaping young people's perception of the values of belonging and patriotism. Cairo: Al-Azhar University, Media Research Journal, No. 57, C3
  • Amanda N. (2011) “Opening our Eyes: How Film Contributes to the Culture of the UK", A report for the BFI by Northern Alliance and I psos Media CT.

 

Files

Share

How to cite

Statistics