Automating content creation within Saudi channels’ newsrooms and the repercussions of information overload in light of artificial intelligence techniques on the professional identity of communicators

Document Type : Original Article

Author

Faculty of Specific Education, Port Said University - Egypt College of Arts, King Saud University - Riyadh - Saudi Arabia

Abstract

The study aims to reveal the level of awareness of those in charge of communication within newsrooms of content creation automation and their attitudes towards the effects of its employment, and to identify the repercussions of information Overload on their professional identity, In addition to monitoring and clarifying the vision of media elites and leaders regarding the Saudi channels’ use of artificial intelligence technologies within newsrooms. A number of cognitive and theoretical approaches and frameworks were relied upon through automation technologies, content creation within newsrooms, professional identity, and the information flooding approach. The study relied in its application on two research tools, the first quantitative through a questionnaire tool that was applied to those in charge of communication with Saudi channels, and the second qualitative through an in-depth interview tool with various media experts and leaders.
The results showed that the knowledge of those in charge of communication about artificial intelligence technologies inside newsrooms is sufficient to some extent, and their use of them is often, and regarding their vision of employing artificial intelligence technologies in newsrooms, 83.3% of them see it as important, which was reflected in their degree of confidence in it, as it was at a high degree, and their level of awareness of the importance of automating content creation inside newsrooms was at a medium degree, and it is determined by immediacy and immediate updating, providing attractive content, providing electronic archiving, increasing interactivity and credibility, and relying on explanatory multimedia and augmented reality technology, and helping in personalizing media content and immediate feedback, broadcasting what the audience requests and analyzing competing content, and the study proved the existence of a significant relationship between the effects of information flooding on those in charge of communication inside newsrooms of Saudi channels, and the standards of their professional identity, as well as their attitudes towards the challenges of employing artificial intelligence technologies in automating content creation, as well as the existence of a significant relationship between those in charge of communication using artificial intelligence technologies inside newsrooms and their awareness of the importance of automating content creation in them.

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