The Reflection of the Educational Media Environment on Instilling Citizenship Values Among Media and Communication Students in the Kingdom of Saudi Arabia –-A Survey Analytical Study on a Sample of Media and Communication Students and Teachers at King Faisal University

Document Type : Original Article

Author

Department of Communication and Media, Faculty of Arts, King Faisal University, Saudi Arabia

Abstract

The current study aimed to identify the extent to which the educational media environment reflects on instilling citizenship values among media and communication students in the Kingdom of Saudi Arabia. The descriptive approach was used, combining both quantitative and qualitative analysis through the use of interview and questionnaire tools to understand teachers' attitudes towards the phenomenon under study and to measure the statistically significant differences between students' responses (the study sample) attributed to the gender variable.
The interview sample consisted of nine media and communication teachers, while the questionnaire sample included (300) media and communication students, selected using a convenience sampling method from King Faisal University.
The study's results indicated that teachers agree that the educational media environment, represented by educational curricula, teachers, and media activities, plays a vital and effective role in instilling citizenship values among students.
The research also found that students highly agree with the reflection of the educational media environment on instilling citizenship values in three areas (political, social, and cultural).
The study recommended developing programs for students that support the culture of citizenship.

Keywords

Main Subjects


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