Treatment of women's programs for small and medium enterprises on Egyptian satellite channels "An analytical study"

Document Type : Original Article

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Teaching Assistant, Department of Radio and Television, College of Media and Communication Arts - October 6 University

Abstract

The study aimed to identify the role of women’s programs in the Egyptian satellite channels and their relationship with their awareness of the work of small and medium enterprises within the framework of Egypt's vision 2030, in the period from October 1, 2019 to December 30, 2019. The Egyptian satellite channel, which is (Madam, Sitt Hanim, Ambassador Aziza, the women do not know how to lie). The study reached several results, the most important of which are: that social issues occupied the first place among the issues dealt with in the “study sample” women's programs by 28.4%, while Cooking issues came in second place with a rate of 15.4%, followed by technical issues inthirdplace with a rate of 14.9%, and “medium enterprises” ranked first with a rate of 52.6%, while “small enterprises” came in second place with a rate of 43.9%, then it came in second place. The third is micro and large enterprises with a rate of 1.8%, while the "facts" category came first among the logical methods used to present small and medium enterprises in women's programs (the study sample). By 56.1%, while the information came in second place with a rate of 43.9%, followed by the category of arguments in the third place with a rate of 42.1%

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