The effectiveness of the Egyptian government's electronic information communication strategies in raising societal awareness to face the Corona crisis

Salah Abdel Rahman, Wafaa

doi:10.21608/jsb.2021.157826

The effectiveness of the Egyptian government's electronic information communication strategies in raising societal awareness to face the Corona crisis

Document Type : Original Article

Author

Wafaa Salah Abdel Rahman

Assistant Professor of Public Relations and Advertising Faculty of Arts, Zagazig University

10.21608/jsb.2021.157826

Abstract

Countries - represented by governments - have a central role in addressing the emerging Coronavirus through the various information communications that they provide to the public and that help raise societal awareness about the virus. All that has provided individuals with a wide range of resources when researching health-related topics, and they seek to employ information from these sources to satisfy their needs and achieve their interests in knowing everything related to the Coronavirus. Thus, they consolidate their attitudes towards prevention methods, especially since the only treatment so far for this virus is health awareness.
This study gains its significance from the importance of the current period in line with the exposure of the countries of the world, in general, and Egypt, in particular, to Coronavirus, its rapid spread, and its health and economic impacts, which reinforce the importance of this study and its value in terms of identifying the effectiveness of governmental electronic information communication strategies to raise community awareness to face the Corona pandemic.
According to what the results of the study revealed regarding the success of the communication and media practices carried out by the Egyptian government in raising awareness of the Coronavirus; the researcher recommends that the government should continue in these efforts and not be limited to the Corona pandemic, but rather extend to health awareness of all diseases, to achieve health knowledge for all members of the community, and help them make decisions related to their health status, and to apply this in all crises facing the government. However, to provide accurate information that the public can trust, and to achieve overwhelming satisfaction among all groups; the researcher recommends the application of the open government strategy. The researcher also suggests supporting the application of open government with strategic regional cooperation, as the virus is cross-border in terms of spread and repercussions, as well as the result of the intertwining of the global economic system.

Keywords

Main Subjects

Public relations

References

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