Attitudes of viewers of religious channels towards the religious and sectarian other

Document Type : Original Article

Author

Lecturer at Department of Radio and Television, Faculty of Mass Communication, Cairo University. Supervisor on Department of Radio and Television, Faculty of Media, Sinai University, Arish Campus.

Abstract

This study sought to clarify the role of religious channels in shaping the attitudes of their viewers towards the religious and sectarian other. In its theoretical framework, the study relied on the theory of media dependence, which stems from the central idea of the complexity of societies and the limited direct experience of social reality.
   The study was conducted on a non-random sample (available) consisting of 218 respondents. This study attempted to explore the effect of these religious and sectarian channels on the Egyptian public and its trends towards the religious and sectarian other, and it reached several conclusions, including:

There is a statistically significant correlation between the extent of religious content follow-up and the effects arising from this follow-up.
There is a statistically significant correlation between the motives for pursuing religious content and the effects arising from this follow-up.
Respondents' opinions differed about the existence of a statistically significant correlation between the evaluation of the extent of funding impact on religious channels and the effects arising from their follow-up.
The presence of a statistically significant correlation between the degree of interest in the contents of religious channels and the effects arising from their follow-up.
There is a statistically significant correlation between the extent of religious content follow-up and the degree of interest in it.

Keywords

Main Subjects


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