Social Media Networks and its Role in Promoting of Sinai Youth Citizenship Values- Field Study

Khaled Abd-Elhady, Sabry

doi:10.21608/jsb.2021.167987

Social Media Networks and its Role in Promoting of Sinai Youth Citizenship Values- Field Study

Document Type : Original Article

Author

Sabry Khaled Abd-Elhady

Lecturer of Public Relations and Advertising Faculty of Mass Communication Sinai University – Kantra Campus

10.21608/jsb.2021.167987

Abstract

The current study aimed to identify the role of social media in promoting citizenship values among Sinai youth, and the most prominent issues that they are keen to follow through the various social networks by conducting a survey study on a sample of Sinai youth between the ages of 18 to 35 years of age. From The different governorates and cities of North and South Sinai 2021, using the questionnaire tool, and the researcher explains the most prominent of these results as follows:
1- From the respondents' point of view, Facebook came at the forefront of the social networks that they depend on with a rate of 85.7%, followed by instant messaging applications WhatsApp, Snapchat, and Telegram by 79.9%. In comparison, professional sites came in the last place with a rate of 56.9%, such as LinkedIn.
2- Sinai youth are keen to follow up on various citizenship issues through social networks, so freedom of political affiliation for different parties came in first place with 48.2%. In comparison, equality and social justice in rights came in second place by 47.8%, while it went in the last place with 19.9% in social security.
3- Concerning a set of factors that affect the effectiveness of social media networks' role in promoting the values of citizenship, where social changes and revolutions came in first place with a rate of 90.1%, and in second place came political and economic corruption with a grade of 74.7%.
4- The hypothesis that there is a statistically significant correlation between the motives for using social media sites and the promotion of citizenship values has been proven correct.

Main Subjects

The new media

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