Determinants of using smart phone shopping applications during the (covid-19) pandemic in light of the (UTAUT2) model.

Document Type : Original Article

Author

Department of Public Relations and Advertising, Faculty of Mass Communication, Al-Azhar University

Abstract

The study aimed to identify the factors affecting the use of shopping applications via smartphones, by testing the impact of the extension variables of the Unified Theory of Acceptance and Use of Technology (UTAUT2), which include: (expected performance, expected effort, facilitating conditions, social impact, pleasure motive, price value, habit) to accept and use smartphone shopping applications. It is a descriptive study that relied on the media survey method, using the questionnaire tool. It was applied to an available intentional sample of (417) respondents from users of smartphone shopping applications and reached several results, including:
Issue the reasons that reflect the perceived benefit, which is (knowing the latest offers and discounts, getting to know new goods and services, saving time and effort); The most important reasons for using smartphone shopping applications, then the reasons that reflected the importance of the reference group in the nomination and recommendation to download a specific application, and the results found a positive relationship between all (UTAUT2) variables, which include: (expected performance, expected effort, social impact, circumstances facilitation, pleasure motive, price value, habit), and the behavioral intention to use shopping applications via smartphones, in addition to a positive relationship between the intention to use shopping applications and actual use behavior.

Keywords

Main Subjects

References

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