Strategies for governmental websites discourse towards national initiatives- Analytical study

Document Type : Original Article

Authors

1 Assistant Professor of Journalism and Publishing

2 Assistant Professorof Public Relations and Advertising Faculty of Mass Communication, Al-Azhar University

Abstract

This study aims to identify the communication strategies that government institutions use and rely on, and it also aims to reveal the extent to which the Egyptian public is familiar with the websites of government institutions for national initiatives for the target audience; To describe and analyze the contents of the websites of government institutions, the researchers relied on the intentional sample of the Egyptian government institutions websites (the website of the Ministry of Social Solidarity, the website of the Ministry of Health and Population, the website of the Ministry of Youth and Sports). (Sample of the study), where he found several advantages accruing to the masses from these initiatives, including that they target hope for a better tomorrow and ensure that they enter into many fields commensurate with the requirements of the labor market, and these initiatives also contribute to linking citizens with all state institutions, especially the Presidency And then we find that the "100 Million Health Initiative" and the "Decent Life Initiative" came in the first place, with a rate of %13.5for the sites of the study sample, and there were many communication strategies for the ministries' sites. %33.1 for the study sites, as it was found that there were statistically significant differences between the sites (the study sample) about the strategies on which the discourse relied, where the value of Ka = 173.922, which is a function at a level with significance = 000.

Keywords

Main Subjects

References

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