The semiological analysis of the efforts of the Egyptian Armed Forces to achieve the goals of sustainable development as addressed by the visual content on the official page of the speaker (Facebook page as an example)

Adel Lotfy, Rasha

doi:10.21608/jsb.2022.238147

The semiological analysis of the efforts of the Egyptian Armed Forces to achieve the goals of sustainable development as addressed by the visual content on the official page of the speaker (Facebook page as an example)

Document Type : Original Article

Author

Rasha Adel Lotfy

Assistant Professor of Radio and Television, Faculty of Information, University of Beni Su

10.21608/jsb.2022.238147

Abstract

This study aimed to analyze the visual content related to the achievement of development goals through the official page of the military spokesman on Facebook, as a semiological analysis, as well as to identify how to employ this content in highlighting the efforts of the armed forces to achieve sustainable development goals, It monitored the most important communication strategies that are used through the military spokesperson’s page, and the problem of the study was to “analyze the visual content through the official page of the military spokesperson on Facebook as a semiological analysis, and to identify the extent of the Egyptian military institution’s contribution to achieving sustainable development in light of Egypt’s vision 2030.” This study is within the framework of descriptive studies, depending on the media survey method, and the results reached: The high rate of interactivity on the publications of the official page of the military spokesperson via the social networking site Facebook through comments/views/participations).
Persuasive use in the content presented, The results reached: The high rate of interactivity on the posts of the official page of the military spokesman via the social networking site Facebook through (comments/views/participations), logical solicitations were the most common,The persuasiveness was used in the content presented, and the results of the semiological study concluded that: The image presented through the visual content through the official page of the military spokesman focused on those efforts undertaken by the Egyptian military institution to achieve the goals of sustainable development within the vision of Egypt 2030, This is done in cooperation with all state institutions within the framework of tightening the holistic approach as well as the individual approach to achieve progress, growth and prosperity for Egypt. The protection of national security does not stop at the military concept only, but includes political security, social security, economic security and environmental security, which is the main and main objective of the Egyptian armed forces (from protecting national security in its comprehensive sense, and its role cannot be limited to protecting borders only).

Keywords

Main Subjects

The new media

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