The impact of infographics related to digital transformation initiatives in news sites on readers’ understanding and remembering of the content” quasi-experimental study

El- Saman, Hany

doi:10.21608/jsb.2022.239982

The impact of infographics related to digital transformation initiatives in news sites on readers’ understanding and remembering of the content” quasi-experimental study

Document Type : Original Article

Author

Hany El- Saman

Lecturer, Department of Media - Faculty of Arts - Sohag University

10.21608/jsb.2022.239982

Abstract

The study aimed to clarify the impact of the infographic related to digital transformation initiatives on news sites in understanding and remembering the content of the public, The study assumed a statistically significant relationship between university youth exposure to infographics related to digital transformation initiatives and the degree of their understanding and remembering of the content, This study belongs to quasi-experimental studies, and the study relied on scales that are applied to the sample members to record their answers in an effort to measure both the sample members’ understanding and remembering of news content about digital transformation initiatives.
The scales used by the study are to measure the respondents’ experience and skill in using the Internet, the scale of the audience’s attitudes towards website design, a scale that determines the degree of understanding of the news on the site about digital transformation initiatives, and a scale that determines the degree to which the public remembers the information contained in the news on the site about digital transformation initiatives.
The sample of the quasi-experimental study was a deliberate sample of 60 respondents from the students of the Media Department, Faculty of Arts, Sohag University, to apply the quasi-experimental study to them, They were divided into two groups (one experimental and the other controlling, with (30) male and female students for each group, so that the first group is exposed to news without the presence of infographics, and the second group is exposed to news supported by infographics, in light of the techniques that the researcher was able to put in the design, taking into account the foundations and design methods of news sites It is based on The Dual Coding Theory, And it reached several results, the most important of which is emphasizing the positive impact of using infographics on readers’ understanding and remembering of the content. The second group, which was exposed to news topics in the form of texts and infographics, excelled, and proved that infographic plays a major role in the process of understanding and remembering, compared to the first group that was not exposed to infographics.

Keywords

Main Subjects

The new media

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