Attitudes of Saudis toward the awareness role of the public relations department of the Ministry of Municipal and Rural Affairs and Housing in housing projects (Survey)

Document Type : Original Article

Author

Communication, Arts college, King Saud University

Abstract

This study aimed to identify the attitudes of Saudi citizens towards the awareness role of the public relations department of the Ministry of Municipal and Rural Affairs and Housing in housing projects. also knowing the extent to which media messages contribute to raising awareness of housing projects, what are the media through which citizens are exposed to awareness, what are the communication activities used by the Ministry to raise awareness of housing projects, what are the most effective communication tools in educating citizens about those projects and how satisfied are the Saudis and their opinions of the role of awareness of the public relations department in the Ministry of Municipal and Rural Affairs and Housing? The study relied on the questionnaire as a tool for data collection, and the sample was taken by using the electronically available sampling method, in which 337 individuals participated. The study used two theories: Study used two theories: Media dependency theory and attitude theory to achieve its goals.
 

Keywords

Main Subjects

References

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