Attitudes of the TV presenters towards the use of the robotic presenter technology in TV channels

Abdelaziem, Zeniab

doi:10.21608/jsb.2023.177254.1537

Attitudes of the TV presenters towards the use of the robotic presenter technology in TV channels "Pilot study"

Document Type : Original Article

Author

zeniab abdelaziem

minia university specific education

10.21608/jsb.2023.177254.1537

Abstract

The study aims to identify the attitudes of TV presenters towards the use of robotic presenter technology in TV channels. This study is an exploratory descriptive study. The study relied on the survey method. 60 presenters in the Egyptian government channels, as well as 60 presenters in the private Egyptian channels, distributed equally between male and female presenters in each of them, and the study used the attitude scale to collect the required data, as the researcher took into account the variables of the "Unified Theory of Acceptance and Use of Technology”, The results of the study concluded that the total score estimated for the attitude scale was at 62.8% declined the attitudes of the study sample towards the robotic presenter technology, and that the average degrees of their approval of the idea of employing the robotic presenter technology in TV channels were medium. There were statistically significant differences between the TV presenters’ samples in their attitudes towards employing robotic presenter technology in TV channels according to the variable of the type of institution in which they work for the benefit of workers in private institutions.

Keywords

Main Subjects

Educational media

References

-Abd Alhamid, A. (2020). tawzif tatbiqat aldhaka' alaistinaeii fi 'iintaj almuhtawaa al'iielamii waealaqatiha bimisdaqiatih ladaa aljumhur almisrii, majalat albuhuth al'iielamiati, jamieat Al'azhar, kuliyat al'iielam, 55(2).

- : https://www.albayan.ae

- Ibrahim, A. (2022). aitijahat alnukhbat al'iielamiat nahw aistikhdam tiqniaat aldhaka' alaistinaeii fi tatwir almadmun almuqadam bialmawaqie al'iiliktruniat almisriat walearabiati, risalat majistir, (jamieat Alzaqaziq, kuliyat altarbiat alnaweiati, qism sahafat wanashr 'iiliktruni).

- Muhamad, M. (2022). aitijahat alnukhbat alsahufiat nahw muqadimay albaramij alhawariat bialfadayiyaat almisriat fi daw' alaitijah aleadayiyi liwasayil al'iielami, risalat majistir, (jamieat Suhaj, kuliyat aladab, qism al'iielami).

- Al-Shammari, A. (2021), al'iielam almaryiyu fi zili tahadiyat aldhaka' alaistinaeii: dirasatan aistitlaeiati, majalat aladab, jamieat Alshaariqa, kuliyat alaitisali, 137(2).

- Harb, G. (2021), mustaqbal tawzif taqniaat aldhaka' alaistinaeii fi alqanawat alfadayiyat alfilastiniati, mutamar al'iielam walqadiat alfilastiniati: alwaqie walmamul, Filastin.

- Badawy, M. (2021). aliat tatbiq wa'iintaj sahafat alruwbut fi misr fi daw' aistikhdam 'adawat aldhaka' alaistinaeii: dirasatan halatan ealaa mawqie alqahirat 24 al'iikhbari, almajalat almisriat libuhuth al'iielami, jamieat Alqahira, kuliyat Al'iielam, 75(3).

- Abd Aleaziz, M. (2021), 'athar aistikhdam tiknulujia alruwbut altaelimii fi tanmiat maharat 'iintaj almashrueat altaelimiat waltaqabul altiknulujii ladaa tulaab madaris almutafawiqin fi aleulum waltiknulujia, risalat majistir, (jamieat Almansura, kuliyat altarbiati, qism tiknulujia altaelimi).

- Kim, Jina, et al. "Can AI be a content creator? Effects of content creators and information delivery methods on the psychology of content consumers. "Telematics and Informatics, p p 1-9.

- Changhoon Oh, Jinhan Choi, Sungwoo Lee, SoHyun Park, Daeryong Kim, Jungwoo Song, Dongwhan Kim, Joonhwan Lee, and Bongwon Suh "Understanding User Perception of Automated News Generation System."In Proceedings of the 2020.CHI Conference on Human Factors in Computing Systems. 2020, pp. 1-13

- Series, B. T. "Artificial intelligence systems for programme production and exchange,2019, Available at: https://www.itu.int.

- Mustafaa, A. (2021). mustaqbal alsahafiiyn fi easr aldhaka' alaistinaeii "sahafat alruwbut nmwdhjan", majalat albuhuth al'iielamiati, jamieat al'azhar, kuliyat al'iielam, 58(3).

- Mustafaa, W. (2021). faeiliat tiqniat alshaat but "rubutat almuhadathati" bialmuasasat alsihiyat fi altaweiat alsihiyat bifayrus kurwna almustajda, majalat albuhuth al'iielamiati, jamieat Al'azhar, kuliyat al'iielam, 58(4).

- Ibrahim, A. (2020). aitijahat alqayimin bialaitisal nahw aistikhdam tiqniaat aldhaka' alaistinaeii fi almuasasat alsahufiat almisriat walsaeudiati: dirasat maydaniatan fi 'iitar alnazariat almuahadat liqubul waistikhdam altiknulujia, majalat albuhuth al'iielamiati, jamieat Alqahira, kuliyat al'iielam, 53(2).

- Rauniar, Rupak; Rawski, Greg; Yang, Jei; Johnson, Ben “Technology acceptance model (TAM) and social media usage: an empirical study on Facebook” Journal of Enterprise Information Management. Vol. 27. Issue. 2014. 1.pp.

- Copeland, 2018, www.britannica.com

- Adams, S., Arel, I., Bach, J., Coop, R., Furlan, R., Goertzel, B., Hall, J. S., Samsonovich, A., Scheutz, M., Schlesinger, M., Shapiro, S. C., Sowa, J.. Mapping the landscape of humanlevel artificial general intelligence. AI Magazine, 33 (1), 2012, 28.

- Alzahrani, A. (2022). tabaniy alsahafiiyn alearab litatbiqat aldhaka' alaistinaeii fi almuasasat al'iielamiati, almajalat Aljazayiriat libuhuth al'iielam walraay aleami, 1(2).

- Shafiq, H. (2020), 'iielam aldhaka' alaistinaeii wamustaqbal sinaeat wa'iintaj al'akhbari: alsahufii alruwbut thawrat al'iielam alqadimata, dar Fikr wafin.

- Al-Dalou, J. (2022), aitijahat khubara' al'iielam nahw tawzif taqniaat aldhaka' alaistinaeii fi alsahafat alfilastiniati: dirasat maydaniatun, majalat alrisalat lildirasat walbuhuth Al'iinsaniati, 3(3).

-Frederik Schodt. Inside the Robot kingdom: Japan, Mechatronics, and the Coming Robotopia (New York: Kodansha International Ltd), 1988, p 37.

- Al-Burai, A. (2022), tatbiqat aldhaka' alaistinaeii walruwbut "min manzur alfiqh al'iislamii", majalat dar al'iifta' almisriati, jamieat al'azhar, kuliyat aldirasat al'iislamiat walearabiat lilbanin bi Alqahira, 48(2).

- Almahdi, M. (2021). altaelim watahadiyat almustaqbal fi daw' falsafat aldhaka' alaistinaeii, majalat tiknulujia altaelim waltaealum alraqmi, kuliyat altarbiati, jamieat Almansura, waraqat bahthiata, 5(2).

- Idoia Salazar. Robots and Artificial Intelligence. New challenges of journalism, July-December of 2018, Doxa Comunicación, 2018,27, p 299. Available at:https://doi.org/10.31921/doxacom.n27a15.- https://www.almasryalyoum.com8

- Qmurat, S. (2018)., krush aldhaka' alaistinaeiu bayn alwaqie walmamuli: dirasat tiqniat wamaydaniatun, bahath manshur dimn 'aemal almultaqaa alduwalii aldhaka' alaistinaeii: thdd jadid lilqanun hayizahi, Aljazayar.

11- https://aawsat.com/home/article/1617731/%D8%A8%D8%A7%D9%84%

: https://www.alkhaleej.ae

- https://m.akhbarelyom.com/

- https://www.elwatannews.com/news/details/5945362

: https://www.albayan.ae/five-6

13-: https://www.maaal.com

- Freud, A. (2013). alruwbut alsidiq al'iilikturuni, maqal bimajalat fikar, markaz aleabikan lil'abhath walnashr.

- Abd Alnuwr, A. (2005). madkhal 'iilaa ealam aldhaka' aliastinaeii, ta1, Alsueudia: Abd Aleaziz lileulumi.

- https://arabic.euronews.com

- Muhamad, H. (2016). aleawamil almuathirat ealaa almumarasat almihniat lilqayim bialaitisal fi al'akhbar almisriat al'iidhaeiat waltilifizyuniati: dirasat muqaranat bayn alqayim bialaitisal fi kulin min alqitae alhukumii walkhass, risalat majistir, jamieat Ain shams, kuliyat aladab, qism eulum alaitisal wal'iielama.

- https://bbc.in/2CsRxjU, 2019, عربي BBC

- Steffen W, Rockström J, Richardson K, et aI. Trajectories of the earth system in the anthropocene. 2018 Available from: https://www.pnas.org/content/115/33/8252

- McKee, Heidi A & James E. Porter. HUMAN-MACHINE WRITING AND THE ETHICS OF zLANGUAGE MODELS. AoIR Selected Papers of Internet Research,2020, p3.

- Henderson, Ron, and Megan J. Divett “Perceived usefulness, ease of use and electronic supermarket use." International Journal of Human-Computer Studies 59, no. 3, September 2003: 383.

- Venkatesh, V. M. G. Morris, et al. “User Acceptance of Information Technology: Toward A unified View”. Mis Quarterly. Vol. 27, 2003, P 427.

- Altawil, L. (2011). tatwir namudhaj qabul altiknulujia waikhtibarih ealaa aistikhdam nazam almaelumat almuhasabia (dirasat shabat tajribiat ealaa eayinat min almustakhdamin fi sharikat alnasij alsuwriati) majalat jamieat tishrin lilbuhuth waldirasat aleilmiati, silsilat aleulum alaiqtisadiat walqanuniati, 1(3).

- Muhamad, H. (2016). 'athar judat almawqie al'iiliktrunii fi qubul al'iintirnit almasrifii fi alsuwdan, risalat dukturah, (jamieat Alsuwdan lileulum waltiknulujya, kuliyat aldirasat Aleilya).

- Muhamad, H. (2017), aleawamil almuathirat fi aistikhdam al'iintirnit almasrifii bitatbiq aimtidad alnazariat almuahadat liqubul waistikhdam altaqnia "dirasat maydaniat ealaa eayinat min almasarif aleamilat bialsuwdan, majalat aleulum alaiqtisadiati, eimadat albahth aleilmi, jamieat Alsuwdan lileulum waltiknulujia, kuliyat aldirasat altijariati. 1(6).

-Zuin, A. (2020) wamahmud nabil alhububi, aistikhdam ainmudhaj fi tashkhis muhadadat qabul altalabat linizam 'iidarat altaelim al'iiliktrunii bijamieat alkufati, majalat kuliyat altarbiat lilbanat lileulum al'iinsaniati, 27(2).

- Younghwa Lee, Kenneth A. Kozar & Kai R.T. Larsen. “The Technology Acceptance Model: Past, Present, and Future”. Communications of the Association for Information Systems: Vol. 12, Article 50. ,2003, p.752. Available at: http://aisel.aisnet.org

- Younghwa Lee, Kenneth A. Kozar & Kai R.T. Larsen, Previous reference, 752.

- Braghieri, M, "Long-form journalism and archives in the digital landscape”, University of London, King's College (United Kingdom), 2019, 105.

- Chorng-Shyong, Ong, & Jung-Yu Lai, and Yi-Shun Wang"Factors affecting engineers’ acceptance of asynchronous e-learning systems in high-tech companies." Information & Management 41 July 2004: p 799.

- KhalafAllah, W. (2020). aldawr alwasit liqimat aleamil fi alealaqat bayn 'iidarat alealaqat mae aleumala' 'ilktrwnyan wawala' aleumala'i, risalat dukturah, (jamieat Alsuwdan lileulum waltiknulujya, kuliyat aldirasat aleilya).

-Qingxiong Ma & Liping Liu “The Technology Acceptance Model”. Journal of Organizational and End User Computing, 16(1) ,2004, Available at: https:// www.researchgate.net/publication

- Abd Aleaziz, A. (2021), mustaqbal alsahafat almisriat fi zili taqniaat sahafat aldhaka' alaistinaeii khilal aleaqd alqadim (fi alfatrat min 2021 hataa 2030) dirasat aistishrafiati, majalat albuhuth al'iielamiati, jamieat al'azhar, kuliyat al'iielam, 58(2).