The Saudi Public's Assessment of the Effectiveness of the Media Content of the Saudi Ministry of Health through Social Media Networks

Document Type : Original Article

Author

Imma Muhammad bin Saud Islamic university

Abstract

      The purpose of the study is to assess the Saudi public's perceptions of the effectiveness of the media content produced by the Saudi Ministry of Health through social media networks, particularly Twitter, in light of the richness of this platform.
This is accomplished by assessing the degree to which the public responds to the Ministry of Health account on Twitter and discovering the important accounts on Twitter that the ministry relies on to publicize its media posts, then measuring the Saudi public’s response level to the ministry accounts on Twitter to the needs of the people. In addition, the study seeks to discover the degree of clarity of the ministry’s media messages on its account on Twitter.
     Additionally, the study measures the level of relationship between the rate of the public’s following up on the Ministry of Health’s account on Twitter and the degree of their satisfaction with the media performance of the ministry’s account.
     The study uses the field survey methodology on a sample of the Saudi public. The descriptive and analytical parts were both used to verify the inquiries and hypotheses of the study, which relied on the methodology of studying correlational relationships.
The study came to several conclusions, the most significant of which are:

The majority of the sample followed the Ministry of Health's Twitter account due to its richness of knowledge and efficiency, which contributed, to preventing confusion that may occur during the communication process.
The response of the content published on the ministry's Twitter account to the needs of the target sample—and at the forefront of these needs is the provision of facts and information, especially in times of crisis.
The clarity of the messages presented in the ministry's account is demonstrated by the clarity of words, their interconnection, and the sequence of ideas.

Keywords

Main Subjects

References

  1. - Ibrahim, A. (2015). dirasat tahliliat fi astiratijiat nazam al'iielam almueasiri, maktabat Alwafa' alqanuniati, al'iiskandiriata, altabeat al'uwlaa.

    - Slim, H. (1436). alhamalat al'iielamiat eabr al'iielam aljadidi, jamieat almalik sueud bialriyad, almajalat almisriat libuhuth alraay aleami, jamieat Alqahira, 1(3).

    -  J. Ignacio Criado a, Rodrigo Sandoval-Almazan, J. Ramon Gil-Garcia, (2018) Government innovation through social media elsevier journal: www.elsevier.com/ locate/govinf, p319.

    -  https://www.theglobalstatistics.com/saudi-arabia-social-media-users    12/10/2022        17:15

    -          https://www.al-madina.com/article/317593/

    - Al-Aqeel, F. (2021). aietimad mustakhdimi shabakat altawasul alaijtimaeii fi alsaeudiat ealaa khitab almutahadith al'iielamii liwizarat alsihat khilal 'azmat kuruna kufid 19, almajalat almisriat libuhuth al'iielami, 76(2).

    - Hassan, Z. (2021). tathir alaietimad ealaa minasaat al'iielam alrasmiat alsaeudiat fi twitir ealaa maearif wasulukiaat aljumhur nahw jayihat kuruna, majalat albuhuth al'iielamiati, 57(3).

    - Aleasaf, A. (2020). alsiyasat alkharijiat kama taearad laha alhisabat alrasmiat alsaeudiat eabr mawqie altawasul alaijtimaeii tuitr: dirasat tahliliati. majalat albuhuth al'iielamiati, 55(4).

    - Alshabrami, A. (2020). khasayis almuhtawaa al'iielamii fi hisabat aljihat alhukumiat alsaeudiati, dirasat tahliliat, hisab wizarat alsihat nmwdhjan: risalat majistir, kuliyat aladab, qism Al'iielam, jamieat Almalik Saeud.

    -  Bonsón, E., Perea, D., & Bednárová, M. (2019). twitar ka'adaat limusharakat almuatinina: dirasatan tajribiat lilbaladiaat al'andalusiati. alfasliat lilmaelumat alhukumiati, 36 (3), 480-489.

    -  Nerem, L. K. S. (2019). Governmental Social Media Use to Improve Egypt's Representation. During Crisis, MA Thesis University of Krisehåndtering.

    -  Albaqmi, J. (2018). khasayis altafaeul mae aljumhur fi hisabat alwizarat alsaeudiat ealaa tuitar: risalat majistir, kuliyat aladab, qism al'iielami, jamieat Almalik Saeud.

    -  Hand, L. C. , & Ching , B. D. ( 2018 ) . An Exploration of Audience Engagement in Local Governments' social media Pages and Correlation to Improving the Representation of Egypt, Administrative Theory & Praxis; 33 (3).

    -  https://www.theglobalstatistics.com/saudi-arabia-social-media-users       12/10/2022        17:15

     -  https://www.alarabiya.net/social-media 12/10/2022        17:15

    -   https://www.theglobalstatistics.com/saudi-arabia-social-media-users/ 12/10/2022        17:15

    -   https://www.spa.gov.sa/2211274       15/10/2022        20:15

    -  https://www.moh.gov.sa/Ministry/HotTopics/Pages/COVID-19.aspx 15/10/2022        20:15

      -   Paul d. leedy "practical research planning and design", 5th ed. (new york: macmillan publishing company, 1993), p.143.

    1. Arthruasaberger "media research techniques", 2nd ed., (London; sage publication 1994), p.85 – 199.
    2. Roger, d. wimmer and joseph, p. Dominick, "mas media research: an introduction", 2nd ed., (California: wadsworth publishing company, 1987), p.102.
    3. efaidnbmnnnibpcajpcglclefindmkaj/https://www.stats.gov.sa/sites/default/files/POP%20SEM2021A.pdf           15/10/2022        22:15
    4. looks at: Daft, R. Lengel, R.H. (1984). Information richness a new approach to managerial behavior and organizational design. Research in organizational behavior (Homewood, IL JAI Press).
    5. NED KOCK, Media Richness or Media Naturalness? The Evolution of Our Biological Communication Apparatus and Its Influence on Our Behavior Toward E-Communication Tools, IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION, VOL. 48, NO. 2, JUNE 2005, p117.
    6. Heather L. Adams, B.S., M.S., AIR FORCE MEDIA USE AND CONFORMANCE WITH MEDIA RICHNESS THEORY: IMPLICATIONS FOR E–MAIL USE AND POLICY, December 1996, p2-3
    7. NED KOCK, Media Richness or Media Naturalness? op, cite pp 117
    8. Poeterson, Willem. (2011). Channel Perceptions and Usage: Beyond Media Richness Factors. International Conference on Electronic Government. EGOV 2011: Electronic Government. Turin, Italy. p, 21.

     - Hassan, S. (2016). 'awlawiaat 'uwajih althara' al'iielamia ladaa mustakhdimi alsuhuf al'iiliktruniat Aleiraqiati, majalat albahth al'iielamii, 32(4), 59- 84.

    -  Debashish, Mandal & Robert, j. (2013). Extending media richness theory to explain social media adoption by microbusinesses.  Technology International. Issue 4. p4

    - Sarge, E. (2008). 'athar aistikhdam wasayil alaitisal alhadithat fi takwin alraay aleami almisrii tujah alqadaya alduwaliati, risalat majistir, kuliyat al'iielami, jamieat Alqahira.

    - Aljuili, A. (2014). alqawaeid alduwliat lil'iielami. dar Almuetaz, Amman.

     

Files

Share

How to cite

Statistics