the media campaigns role in shaping Saudi women's health awareness

Elaidy, Ahmed

doi:10.21608/jsb.2023.207711.1589

the media campaigns role in shaping Saudi women's health awareness

Document Type : Original Article

Author

ahmed elaidy

Al Azhar university

10.21608/jsb.2023.207711.1589

Abstract

The study aims to identify the media campaigns role in shaping Saudi women's health awareness, and how it is providing women with health information through these campaigns, as well as knowing the motives and reasons for women's exposure to these campaigns, and how it contributes to developing women's health awareness
The descriptive studies were conducted on 405 Saudi women using the media survey method. The finding showed that Saudi women’s keen to follow up on health campaigns approximately (44.4%). Also, they follow healthy food campaigns as one of the most significates healthy campaigns roughly (38%). moreover, there are many reasons women follow health campaigns; increased awareness about (%43.46) comes in the first place, Followed by prevention (%35.06).The most important successful reason for the direct health media campaigns for Saudi women is the diversity of the media used in campaigns, while the reason behind shortcomings for direct Saudi women's health media campaigns is lack of information roughly 48.6%.

Keywords

Main Subjects

Public relations, Advertising

References

- Taha, M. (2022). dawr alhamalat al'iielamiat fi altaweiat alsihiyat bimakhatir jayihat kruna- dirasat halat wizarat alsihat wilayat alkhartum 2021, majalat eulum alaitisali, jamieat 'Om dirman al'iislamiati, 46(3).

- Hamidi, A. (2020). alaitisal alraqamiu eabr shabakat altawasul alaijtimaeii wadawrih fi tahqiq alaistidamat alsihiyati: dirasatan maydaniatan ealaa eayinat min mustakhdimi shabakat altawasul alaijtimaeii fi aljazayir, almajalat alduwaliat lilaitisal alaijtimaeii, jamieat Abd Alhamid bin Badis Mostaganem- kuliyat aleulum al'iinsaniat walaijtimaeiati, 3(4) 383-393.

-Ashraf, F. (2021). dawr albaramij altibiyat almuqadamat ealaa alqanawat alfadayiyat fi 'iimdad aljumhur almisrii bialmaelumati, majalat albuhuth al'iielamiati, jamieat Al'azhar, 2(3), 933-966.

- Abbaas, M. (2020). aitijahat aljumhur alsaeudii nahw dawr wasayil al'iielam aljadid fi nashr alwaey alsihiyi ladayhim: dirasat maydaniat bialtatbiq ealaa al'azmat alsihiyat lifayrus kuruna almustajidi (kufid 19), majalat buhuth alealaqat aleamat wal'iielani, jamieat alqahirati, kuliyat al'iielami, 20(3), 141-197.

-Libdeh, S. (2021). dawr 'iielanat hamalat altaweiyt alsahyt fi wasayil al'iielam aljadaydat fi taezuyz musharakt almujtamae alsaeudii, almajalat aleilmiat libuhuth alealaqat aleamat wal'iielan, 19(2), 155-195.

[1] Kyungeun Jang & Young Min Baek, When Information from Public Health

Officials is Untrustworthy: The Use of Online News, Interpersonal Networks, and Social Media during the MERS Outbreak in South Korea. Health Communication Journal. VOL 34. NO 9. 2019, P 991–998.

- Qazaz, O. (2017). dawr alhamalat altaweit alsahit almuqadamat min wizarat alsahut alsaeudiat fi 'iimdad hajaj bit allah alharam bialmaelumat alsahiti, 255 -324.

- Alsayid, E. (2022). dawr alhamalat alsihiyat almuqadamat eabr al'iielam altaqlidii waljadid fi tanmiat alwaey alsihiyi lilmurahaqati, majalat dirasat altufulati, jamieat Ain shams, 7(2).

- Kijazi,R. (2020). dawr alhamalat al'iielamiat fi tashkil alwaey alsihiyi lilmar'at almisrii, majalat albuhuth al'iielamiati, kuliyat al'iielami, jamieat Al'azhar, 53(2).

[1] Koustuv Saha, et al: A computational study of mental health awareness

campaigns on social media. Society of Behavioral Medicine journal, 2019, pp:

111-, Retrieved from: https://koustuv.com/papers/TBM_MHAC.pdf.

-Karima, D. (2018). dawr alhamalat al'iielamiat altaweawiat fi nashr thaqafat alkashf almubakir ean saratan althady, risalat majistir ghayr manshurtin, kuliyat aleulum alaijtimaeiat wal'iinsaniati, qism al'iielam walaitisali, jamieat Moulay Taher Saida, Aljazayar.

- Ali, M. (2017). dawr shabakat alfisbuk fi taeziz altaweit alsahit lidaa aljumhuri: dirasit mishiatun, rusalat majistir, kilit al'iielami, jamieit Alsharaq al'awsat, Al'urdun.

-Badr, B. (2016).war alhamalat al'iielamiat fi altaweiat alsihiyat lilmar'ati: dirasat tatbiqiat tahliliat ealaa jameiat majmueat almubadarat alnisayiyat fi alfatrat min yanayir 2013m - disambir 2015m, risalat dukturat ghayr manshurtin, kuliyat Al'iielam. jamieat 'Om dirman.

- Altarbishi, M. (2006), nazariaat aliatisal (Alqahira: dar Al'iiman liltibaeati).

[1] Melvin De fleur and sandra Rokeach, theary of mass communication, New york: longman 3 rd. 1982, p.125.

-Al-Abd, A. (2003). nazariaat al'iielam walraay aleami ) Alqahira: dar Alfikr alearbii.

- loges William, canaries in the goal Mine perception of threat dependency relation communication research, vol.1, 1994. P.6.

-Abd Alhamayd, M. (2004). nazariaat al'iielam watijahat altaathira) Alqahirat: Alam alkutub,).

- Hussein, S. (1995).buhuth al'iielami, ta2 (Alqahira: Alam alkutub).

- Abd Alhamid, M. (2000). albahth aleilmiu fi aldirasat al'iielamiati, ta1 (Alqahira: Alam alkutub).

- Handcock, Mark S., and Krista J. Gile, Comment: On the concept of snowball sampling. Sociological Methodology 41(1), 2011, p. 367-371.

-Salman, M. (2012). wasayil al'iielam waliatisali, t 7 (Al'urdun: dar Almasirat lilnashr waltawzie).

- Saghir, Z. (2004). alhamalat aliantiqadiatu, mafhumaha, 'asalibiha, wasayiluha tu1 (Aljazayir: dar Alkhaladuniati).

- Aldilymy, A. (2012). altakhtit al'iielamiu, ta1 (Al'urdun: dar almasirat lilnashr waltawzie,).

- Almakawi, M. (2005). aljawanib aliajtimaeiat walthaqafiat lilkhidmat alsihiyat - dirasat maydaniat fi eilm aliajtimae altibiyi (Al'iiskandaria: dar Almaerifat aljamieiati).

- Abd Allah, R. (2021). dawr alhamalat al'iielamiat fi altaweiat alsihiyat lilmar'at almisriati: dirasat muqaranat bayn almar'at fi alriyf walhadra, almajalat aleilmiat libuhuth alealaqat aleamat wal'iielani, kuliyat al'iielami, jamieat Alqahira, 22(3), 577-605.

-Hubub, H. (2014). dawr alhamalat al'iielaniat altilifizyuniat fi altaweiat alsihiyati, risalat majistir ghayr manshuratin, jamieat Om Albawaqi: tukhasis aitisal waealaqat eamatan.

[1] R. Fakolade, et.al, The Impact of Exposure to Mass Media Campaigns and Social Support on Levels and Trends of HIV-Related Stigma and Discrimination in Nigeria: Tools for Enhancing Effective HIV Prevention Programmed. The Society for Family Health, Garki, Abuja, Nigeria J. Biosoc. Sci. 42, 2010, 395-407.

-Qanfia, E. (2010). aitijahat altalabat aljazayiriiyn nahw al'iielan ealaa shabakat al'iintirnti, risalat majistir fi eulum al'iielam walatisali, jamieat Mentouri Constantine.