Attitudes of Egyptian journalists towards the use of metaverse techniques in the Egyptian press and their impact on the press industry

Document Type : Original Article

Abstract

The study aimed to monitor the attitudes of Egyptian journalists towards the use of metaverse techniques in journalism and the impact of this on the journalism industry. The study was applied to 100 individual Egyptian journalists working for newspapers (Al-Ahram, Al-Akhbar, Al-Gomhoria, Al-Youm Al-Sabea, Al-Masry Al-Youm, Al-Wafd, and Al-Shorouk). The study used the survey method, and the study was based on the theory of accepting technology as a theoretical framework. The study reached several results, the most important of which are: It was found that there were no statistically significant differences between the mean scores of the sample in the attitudes of the Egyptian journalists, the study sample, towards the use of metaverse techniques in journalism as a total degree and as sub-dimensions (ease of use - behavioral intentions - actual use) according to the difference (years of experience - job specializations). It became clear that there was a direct, moderate relationship between the attitudes of Egyptian journalists (the study sample) towards the use of metaverse techniques in the Egyptian press, and their attitudes towards the effect of this use.
- It was found that there is a weak direct relationship between the perceived ease of use and the behavioral intentions of Egyptian journalists (the study sample) to use metaverse techniques in the Egyptian press.
 
 

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Main Subjects

References

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