Employing Egyptian newspaper websites for technological innovations in presenting their journalistic content- A case study on Egyptian newspaper websites’ use of WhatsApp channels

Attia, Ahmed

doi:10.21608/jsb.2023.231269.1634

Employing Egyptian newspaper websites for technological innovations in presenting their journalistic content- A case study on Egyptian newspaper websites’ use of WhatsApp channels

Document Type : Original Article

Author

Ahmed Attia

کلية الإعلام جامعة بني سويف

10.21608/jsb.2023.231269.1634

Abstract

This study aims to monitor and analyze how Egyptian electronic newspaper websites employ technological innovations in presenting their content through their use of the WhatsApp channels feature and the extent of benefit achieved from them by monitoring the ways these websites use these channels and the content published through them, the number of their followers and the extent of their interaction with those contents. This study is one of the descriptive studies that relied on the survey methodology and used the content analysis tool to analyze the journalistic content published in four channels, which are Al-Masry Al-Youm, Youm 7, Al-Watan and Al-Shorouk during the first 20 days of the launch of this service.
The study reached several results, the most important of which are:
- Private press websites outperformed national and partisan websites in quickly benefiting from the new WhatsApp update by creating channels for them through the application through which they publish their content and increase the number of their followers.
- Al-Masry Al-Youm channel for WhatsApp channels topped the study sample in terms of the number of journalistic content that was published via the WhatsApp channel, and Al-Youm 7 channel came in second place, then Al-Watan channel, and finally Al-Shorouk channel.
- The sports content ranked first in the press content that was published through WhatsApp channels, the study sample, and the social content came in second place, while the service content came in fourth place, then the political content in fifth place, the artistic, entertainment, economic, health, and finally religious content.
- The images and forms of integration varied in varying proportions between the platforms of the press websites of the study sample, as it was found that they relied on republishing the content that was published on other platforms, by republishing some of the topics presented on the website, in addition to making many videos available on the website and linking them on her YouTube channel and Instagram.

Keywords

Main Subjects

The new media

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