Mechanisms for government institutions to employing social media in managing crises.

Although most institutions have accounts on social media, how they employ these accounts in managing the communication of crises they are exposed to is often characterized by shortcomings and the lack of a scientific method in the process of communicating crisis management. Thus, the problem of the study crystallizes in discussing the mechanisms and methods used by government institutions to activate the services provided by social media in managing the communication of crises that they are exposed to.
This study used the qualitative approach, which aims to identify different points of view on a specific topic or phenomenon, which increases the depth of the study. The researcher used the in-depth interview as one of the most important tools for collecting information in the qualitative approach. The researcher chose this tool Because the study aims to find out how the current opinions of corporate communication professionals differ from the current research and basic theories of crisis communication through social media.
The study concluded many results, the most important of which is: the need for institutions to focus on communicating with the public through social media, not only that, but they must focus on the platform on which the largest number of the audience resides, in order for the message to be clear and these means to be effective For both parties, otherwise they will not be able to reach their audience through social media platforms, because they will not have any followers, or they will have a limited number of followers.