Netnography of Speaking And its Transcendence of The Spatial and Physical Constants of the Triad of Crisis (Food, War, Climate):   An Interpretive Study of the Interactive Style of the Active Audience on YouTube and Facebook from Dell Hymes' Perspective

doi:10.21608/jsb.2023.213962.1607

Netnography of Speaking And its Transcendence of The Spatial and Physical Constants of the Triad of Crisis (Food, War, Climate): An Interpretive Study of the Interactive Style of the Active Audience on YouTube and Facebook from Dell Hymes' Perspective

Document Type : Original Article

10.21608/jsb.2023.213962.1607

Abstract

Our current study aims to explain the communication systems and interaction patterns embodied in the virtual space in the way of comments and reactions that form the verbal behavior of the active audience during its production or consumption of the contents (videos) related to the description of the triad of crisis (food / war / climate). Relying on the method of discourse analysis in its qualitative part within the approach to communication Netnography by applying the foundations of the "Speaking Model" by HIMES DAHL, it is one of the most important models that the Ethnographer relies on in his communication studies within any of the groups. We have chosen intentional samples that include verbal activities and active public reactions in the context of talking about the triad of crisis, estimated at (78) seventy-eight comments from among several comments. Contained as the opinions and viewpoints of its owners towards crises. The study concluded several results, the most important of which are the following:

The semantic relationships in the semantic field of the keywords "crisis" within the comments of the active audience were based on positive relationships in the field, most of which are embodied in: (the relationship of complete recurrence, the relationship of synonymy and the relationship of inclusion), while the negative relationship was limited to an antagonistic relationship.
The interactive communicative dimension in the virtual space transcends the binary (space / time) in defining the spatial and physical constants of the crisis trinity. It embodies the words of "Marshall Mcluhan" - the Canadian sociologist - in his book "War and Peace in The Global Village" where modern communication devices make the universe a single village.

Keywords

Main Subjects

The new media

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