User interaction with sports applications in smartphones and their role in enhancing the viewing experience.

Document Type : Original Article

Author

south valley university - faculty of mass communication

Abstract

The main objective of the study is "to explore and explain the user's interaction with sports applications in smartphones and their role in enhancing the viewing experience based on the media scanning approach, and applying the questionnaire tool to 350 individual users of sports applications and the application of the in-depth interview tool that has been directed to a sample of experts, Represented in a sample specializing in sports, together with the views of media professors, Sports education, computers and information, as well as analysis of some of the most widespread sports applications in Egyptian society study results found that all study applications used roaming methods and facilitated navigation between app doors which helps to browse the app, and access the information the user is looking for easily and its needs are satisfied with minimal effort and at the least convenient time, and visual identity elements in sports applications have varied in the name of the application the logo, the colors used in the main interface, making it easy to remember, The study apps also utilized a large number of multimedia technologies that greatly contribute to facilitating navigation in the application departments Sports applications are interactive, real-time and content updates. Improving the responsiveness rate and the user's interest in it for long periods, while digital addiction is one of the downsides of mathematical applications that makes the user passionate about everything posted in these apps and about various events and monitoring the performance of teams and athletes, We are keen to follow all the games and not miss any opportunity to watch live in addition to consuming time without feeling its worth, these applications also disadvantage the betting system, which is contrary to the Islamic and moral teachings of Egyptian society.

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